Personal Branding Through Social Media Instagram (Study on Gadjah Mada University Students from Riau)

Authors

  • Prily Aztari Department of Communication Science, University of Riau
  • Welly Wirman Department of Communication Science, University of Riau
  • Ringgo Eldapi Yozani Department of Communication Science, University of Riau

Keywords:

Personal branding, Self-concept, Instagram

Abstract

Personal branding is considered as an identity to show individual qualities aimed at building a positive reputation and increasing opportunities in career and life. Gadjah Mada University students from Riau as the final stage of adolescent age category, are in an environment that implements a competent, professional, and contributive spirit motivated to construct themselves by forming a self-concept as a perception of the quality of meaning and other people's views of him. In today's digital era, social media Instagram is a visual media capable of producing the meaning of an identity that you want to convey. This study aims to analyze the application of the three main dimensions in building personal branding that is, ability, style and standards through Instagram social media using qualitative research methods, phenomenological approaches and constructivist paradigms. The results of this study indicate that the informants are constructive personal branding on Instagram based on authenticity, honesty, and personal values based on three main dimensions. In addition, as overseas students, students from Riau admit that the environment at Gadjah Mada University has become the main motivation for developing personal branding with self-development because Gadjah Mada University has a reputation and prestige strong as a producer of superior human resources.

Author Biography

Prily Aztari, Department of Communication Science, University of Riau

<em><strong><img src="https://journal.rc-communication.com/public/site/images/admin/jics-copy-1e5c0c2a8f921139ef8be8b2af0a5795.jpg" data-mce-src="https://journal.rc-communication.com/public/site/images/admin/jics-copy-1e5c0c2a8f921139ef8be8b2af0a5795.jpg" /></strong></em><em><strong>Journal of Intercultural Communication and Society (JICS)</strong></em> published by Riauan Consulting and Communication. <strong><em>JICS </em></strong>publishes qualitative and quantitative research that focuses on human simbolic activities, society activity, communication in society and cultural context, interrelationships between culture communication and society. Studies reporting data from within a single nation/culture should focus on cultural factors and explore the theoretical or practical relevance of their findings<br />from a cross-cultural perspective.All manuscripts submitted for publication to the <strong><em>JICS</em> </strong>are initially reviewed by the Editor for appropriate content and style. If approved by the Editor, manuscripts are then reviewed by two anonymous reviewers in a double-blind review process. Reviewers are chosen by the Editor based on their expertise with a submitted manuscript’s topic, methodology, and research focus.

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Published

2024-03-13

How to Cite

Aztari, P., Wirman, W., & Yozani, R. E. (2024). Personal Branding Through Social Media Instagram (Study on Gadjah Mada University Students from Riau). AICCON, 1, 277–285. Retrieved from http://journal.rc-communication.com/index.php/AICCON/article/view/150