Manajemen Corporate Social Responsibility GraPari Kota Pekanbaru Dalam Meningkatkan Kepercayaan Masyarakat

Authors

  • Hary Rahmadika Universitas Islam Riau
  • Muhd Ar. Imam Riauan Universitas Islam Riau

Keywords:

Corporate Social Responsibility, Customer Trust

Abstract

Corporate Social Responsibility (CSR) is one of the corporate responsibility programs towards stakeholders and the environment in all aspects of the company's operations. This study aims to determine the activities of the GraPari Smart Officer CSR program in increasing public trust. The method used in this research is a qualitative research method with a descriptive approach. Informants in this study are employees at GraPari Telkomsel Pekanbaru City. The results showed that to increase public trust, social mapping was carried out by involving the community, carrying out programs according to the plan, collaborating with foundations engaged in the same field and deploying assistants in the field and building the company's image.

Author Biography

Muhd Ar. Imam Riauan, Universitas Islam Riau

<em><strong><img src="https://journal.rc-communication.com/public/site/images/admin/jics-copy-1e5c0c2a8f921139ef8be8b2af0a5795.jpg" data-mce-src="https://journal.rc-communication.com/public/site/images/admin/jics-copy-1e5c0c2a8f921139ef8be8b2af0a5795.jpg" /></strong></em><em><strong>Journal of Intercultural Communication and Society (JICS)</strong></em> published by Riauan Consulting and Communication. <strong><em>JICS </em></strong>publishes qualitative and quantitative research that focuses on human simbolic activities, society activity, communication in society and cultural context, interrelationships between culture communication and society. Studies reporting data from within a single nation/culture should focus on cultural factors and explore the theoretical or practical relevance of their findings<br />from a cross-cultural perspective.All manuscripts submitted for publication to the <strong><em>JICS</em> </strong>are initially reviewed by the Editor for appropriate content and style. If approved by the Editor, manuscripts are then reviewed by two anonymous reviewers in a double-blind review process. Reviewers are chosen by the Editor based on their expertise with a submitted manuscript’s topic, methodology, and research focus.

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Published

03-06-2022

How to Cite

Rahmadika, H., & Riauan, M. A. I. (2022). Manajemen Corporate Social Responsibility GraPari Kota Pekanbaru Dalam Meningkatkan Kepercayaan Masyarakat. Journal of Communication Management and Organization, 1(01), 1–13. Retrieved from http://journal.rc-communication.com/index.php/JCMO/article/view/7