Pemanfaatan Instagram @houseofchic Sebagai Media Komunikasi Pemasaran

Authors

  • Nia Rahmadani Universitas Islam Riau
  • Muhd Ar. Imam Riauan Universitas Islam Riau

Keywords:

Utilization, Instagram, Marketing Communication

Abstract

This study aims to determine the use of Instagram as online shop marketing communication medium on the @houseofchic account. Houseofchic is an online shop that sells clothes with unique and updated models for the youth segment. The research method used is descriptive qualitative with data collection in-depth interviews to nine informants, two owners and seven consumers @houseofchic. The theory used in this research is marketing communication concept. Results showed that the use of Instagram as an online shop marketing communication medium on the @houseofchic account by adding followers, producing goods, taking pictures, editing photos, captioning items, marking followers, and maximizing the number of likes. Supporting factors for the use of Instagram are consistent routines in the use of Instagram, while the inhibiting factors are adjustments to the use of Instagram features, intense competition, lack of consumer trust.

Author Biography

Muhd Ar. Imam Riauan, Universitas Islam Riau

<em><strong><img src="https://journal.rc-communication.com/public/site/images/admin/jics-copy-1e5c0c2a8f921139ef8be8b2af0a5795.jpg" data-mce-src="https://journal.rc-communication.com/public/site/images/admin/jics-copy-1e5c0c2a8f921139ef8be8b2af0a5795.jpg" /></strong></em><em><strong>Journal of Intercultural Communication and Society (JICS)</strong></em> published by Riauan Consulting and Communication. <strong><em>JICS </em></strong>publishes qualitative and quantitative research that focuses on human simbolic activities, society activity, communication in society and cultural context, interrelationships between culture communication and society. Studies reporting data from within a single nation/culture should focus on cultural factors and explore the theoretical or practical relevance of their findings<br />from a cross-cultural perspective.All manuscripts submitted for publication to the <strong><em>JICS</em> </strong>are initially reviewed by the Editor for appropriate content and style. If approved by the Editor, manuscripts are then reviewed by two anonymous reviewers in a double-blind review process. Reviewers are chosen by the Editor based on their expertise with a submitted manuscript’s topic, methodology, and research focus.

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Published

2022-06-02

How to Cite

Rahmadani, N., & Riauan, M. A. I. (2022). Pemanfaatan Instagram @houseofchic Sebagai Media Komunikasi Pemasaran. Journal of Social Media and Message, 1(1), 13–23. Retrieved from http://journal.rc-communication.com/index.php/JSMM/article/view/3