A Precise Persuasive Communication Strategy to Solve Child Exploitation Problem Due to The Financial Pressure of Marginalized Families

Abstract

The phenomenon of street children is a global social problem and has reached an alarming point. According to UNICEF, there are 100 million street children in the world. According to Child Hope Asia, it is estimated that there are around 2,530 million street children in Asia. The Indonesian Ministry of Social Affairs announced there are 9,113 street children in the year 2022. In a survey by the Indonesian Child Protection Commission (KPAI) in 2020, from 20 provinces and cities in Indonesia, more children were employed for prostitution and became street children than in previous years. The issue became more complex because the COVID-19 outbreak had a significant impact on the economy and social problems. The Women's Empowerment and Child Protection Office (DP3A) has to have the right persuasive communication strategy to overcome this problem. This research uses descriptive qualitative methods that view social reality as something complex and dynamic. DP3A needs to collaborate with universities to provide community service, maximize mobile consultation activities, be more active in social media to create small discussion forums to make it easier for people to report incidents that harm children, and work with retailers to make donations to people in need during socialization to the community.