Communication Planning of Bawaslu Pekanbaru in Election 2024

Abstract

 

The low level of public participation or political education, the lack of public awareness of voting rights and the occurrence of fraud or violations during elections have resulted in the election not running properly, making institutions such as the Election Supervisory Agency (Bawaslu) to be more active in socializing to the public regarding important things that all people need to know. The purpose of this research is to find out the communication planning of Bawaslu Pekanbaru City in an effort to make the 2024 elections a success. This research uses qualitative research methods where the researcher is the key instrument with the intention of interpreting a phenomenon that occurs and is carried out by involving various existing techniques. The techniques used in data collection are interviews, observation and documentation, then using triangulation techniques as data validity techniques. The informants in this study amounted to seven people. The results that the planning process includes who, how, and when. Then communication planning has adjustment principles and the last is the stages of making communication planning starting from situation analysis, understanding the internal and external environment, communication objectives, messages, media budgeting.