Promotion Strategy in Maintaining The Existence of Pi Nadar Floating Restaurant

Authors

  • Radyta Achmad Burhanuddin Faculty of Communication, Institut Bisnis Nusantara
  • Sri Hesti Faculty of Bussiness and Social Studies, Dian Nusantara University Jakarta
  • Naomi Christiyanti B Faculty of Communication, Institut Bisnis Nusantara

Keywords:

Marketing Communication, Marketing mix, Promotion Strategy, Existence, Descriptive Qualitative

Abstract

 

This study was done to look at how the service industry promotes itself in order to stay in business. Promotion in the service industry, where the Pi Nadar Floating Restaurant is one of the commercial actors utilizing this promotion method. A restaurant that has been open for more than 20 years can still be sustained by using the promotion technique, which is still employed and is quite successful in doing so. The goal of the study is to examine the marketing plan that keeps the Pi Nadar Floating Restaurant open. Several ideas, including marketing communication, promotion strategy, and existence, served as the foundation for this research. A descriptive qualitative research methodology served as the foundation for this study. In descriptive qualitative study, data were gathered.

Author Biography

Radyta Achmad Burhanuddin, Faculty of Communication, Institut Bisnis Nusantara

<em><strong><img src="https://journal.rc-communication.com/public/site/images/admin/jics-copy-1e5c0c2a8f921139ef8be8b2af0a5795.jpg" data-mce-src="https://journal.rc-communication.com/public/site/images/admin/jics-copy-1e5c0c2a8f921139ef8be8b2af0a5795.jpg" /></strong></em><em><strong>Journal of Intercultural Communication and Society (JICS)</strong></em> published by Riauan Consulting and Communication. <strong><em>JICS </em></strong>publishes qualitative and quantitative research that focuses on human simbolic activities, society activity, communication in society and cultural context, interrelationships between culture communication and society. Studies reporting data from within a single nation/culture should focus on cultural factors and explore the theoretical or practical relevance of their findings<br />from a cross-cultural perspective.All manuscripts submitted for publication to the <strong><em>JICS</em> </strong>are initially reviewed by the Editor for appropriate content and style. If approved by the Editor, manuscripts are then reviewed by two anonymous reviewers in a double-blind review process. Reviewers are chosen by the Editor based on their expertise with a submitted manuscript’s topic, methodology, and research focus.

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Published

2024-03-13

How to Cite

Burhanuddin, R. A., Hesti, S., & B, N. C. (2024). Promotion Strategy in Maintaining The Existence of Pi Nadar Floating Restaurant. AICCON, 1, 229–240. Retrieved from https://journal.rc-communication.com/index.php/AICCON/article/view/147

Issue

Vol. 1 (2024): Proceeding Book of Aspikom International Communication Conference (Aiccon) Grounding Communications for Sustainable Development Towards the Digital 5.0 Era

Section

Tabel of Content