Changes in Communication Behavior Through Zoom Application Technology

Abstract

Communication is very important in the current era, especially in supporting daily life activities and in the work environment. One of the companies that must implement the policy is PT Mustika Memadata, PT Mustika Memadata employees must be required to communicate online. The purpose of this study is to determine changes in communication behavior and the process of changing communication behavior when interacting with information technology, video conferencing, the Zoom application in the work environment of PT Mustika Memadata. The theory used in this study, using one of the communication theories, namely S-O-R Theory, Stimulus (message)-Organism (communicant / receiver)- Response, where this theory is a study of psychology that has an attachment to the study of communication science, because the object of psychology and communication is the same, namely humans. The theory also has studies from the side of communication science, namely with components of attitudes, opinions, behavior, cognition, affective and also conation. The research method approach used in this study is quantitative. This type of research is used to find out why a certain condition or conditions arise or affect something that happens. The data used in this study is in the form of data obtained from a questionnaire scale distributed to respondents and processed in the SPSS Statistics 25 program. The results of research in this case, changes in communication behavior can occur in online communication, these changes are related to the process of an attitude, action, behavior that encourages someone to do different things in their communication patterns. Understanding the importance of communication, especially in communicating online, gives respondents a new insight, where its application can be shown at work and communication is carried out online on a Zoom application.