Instagram Account Effectiveness @Pkujogjamedia In Fulfillment Of Needs Followers Information

Abstract

Instagram is one of the social media that is very popular with various levels of society because its use is considered easy. Instagram makes it easy for users to share information with other users. Instagram can also share the desired news according to the needs of the community through uploaded photos and videos. This ease of obtaining information is why internet users choose Instagram as the main media in helping to find information and is considered an effective media. This is also taken advantage of by several health service organizations that use social media, one of which is the hospital. One of the accounts that utilizes Instagram as a medium for disseminating information is the @pkujogjamedia Instagram account. The @pkujogjamedia Instagram account disseminates information about activities and services at PKU Muhammadiyah Yogyakarta Hospital. This study aims to analyze the effectiveness of the @pkujogjamedia Instagram account in fulfilling the information needs of its followers. This research uses quantitative methods, the sample used in this study was 100 people who are active followers who follow the @pkujogjamedia Instagram account. Researchers conducted a survey by distributing questionnaire links to followers of the @pkujogjamedia Instagram account via the direct messages feature. In this study, the results show that there is a significant influence between the Effectiveness of the @pkujogjamedia Instagram Account on Fulfilling Followers Information Needs. The results of the hypothesis on the Effectiveness variable using the T test obtained the tcount value (11.442) > ttable (1.984), then H0 is rejected and H1 is accepted. Based on these results, it can be concluded that the @pkujogjamedia Instagram account has reached a very effective category in fulfilling the information needs of followers.