Tanjung Belit Village Pokdarwis Participative Communications In Developing Batu Dinding Waterfall Tourism

Abstract

1Husni Sobra; 2Nurjanah; 3Chelsy Yesicha

Department of Communication Science, University of Riau, Indonesia

Email : nurjanah@lecturer.unri.ac.id

Tourism development requires the involvement of the surrounding community. Pokdarwis was established to develop and improve the socio-economic welfare of the community. This study aims to analyze the form of Pokdarwis participatory communication in developing the Batudinding waterfall tour in Kampar Regency. Research using qualitative methods with participatory design. The research subjects totaled 13 informants selected purposely and accidentally. Data was collected through in-depth interviews, observation and documentation. Data validity used the technique of extending participation, persistence of observation and triangulation. The results of the research show that the form of participatory communication is divided into three stages, namely the planning stage, the implementation stage and the results utilization stage. In the planning stage the community participates by participating in monitoring, providing advice, and supervising the management of tourist objects. In the implementation phase, the community participates in the program being implemented. In the third stage, utilization of the results, the community tries to participate and donate energy to run the program or project that has been built. The form of coaching is done directly or indirectly. Directly given through training, discussions, competitions, and outreach. While indirectly it is provided through social media Instagram, cellphones, and the Tourism Office website, as well as printed media in the form of books.