Storytelling Through Film As A Social Communication Media Campaign (Narrative Analysis of Algirdas Greimas on Film “Photocopier”)

Abstract

Photocopier is an Indonesian film that raises sexual harassment issue with different perspective from other films. The Photocopier aired on Over the Top (OTT) or the Netflix streaming service and was becoming the “Top 10 Netflix Global” amid the downturn in the film industry after the COVID-19 pandemic. In addition, the film Photocopier, which can be used as a social communication campaign, uses a storytelling approach in voicing issue of sexual harassment by conveying messages metaphorically. This study aims to find out the position of the narrative and plot structure in the Photocopier with the application of the actan and functional model of Algirdas Greimas and functions as a medium for social change campaigns based on persuasion. The method that is used in this research is qualitative with a descriptive approach. Primary data was collected by form of the Photocopier from Netflix using documentation techniques. The results of the study show that complete narrative structure as an actant including (subject, object, sender, receiver, helper, and opponent) as well as the application of a balanced functional model.