Polres Metro Bekasi Public Relations Strategy in an Effort to Implement Police Digital Information Dissemination

Abstract

Resort Police Metro Bekasi (Polres Metro Bekasi) is a security agency in the Bekasi Regency area. The duties run by the Bekasi Metro Police which are affiliated with the Indonesian National Police, are running the PRESISI Program. Three programs that are one of POLRI's priority programs and related to the field of communication and public services, in example Improving the quality of POLRI's public services; Realizing integrated POLRI public services; Strengthening public communication. Along with the rapid progress of information technology nowadays, the Bekasi Metro Police Public Relations began to disseminate police information digitally according to their functions. This article is a review of a collection of scientific articles that focus on public relations strategies in disseminating public information digitally. This article uses the Systematic Literature Review method, with the keywords public relations strategy, Polres public relations, information dissemination and digital dissemination. The results of the selected literature review can be concluded that in carrying out its functions, Bekasi Metro Police Public Relations utilize several communication media and social media that are currently grow so fast in society, especially in the virtual world. There are various ways of public communication transformation, such as websites use, Twitter, Instagram, Facebook and Facebook groups which are used as public communication spaces. However, it was also found that there was no adequate media for two-way interaction between Polres Metro Bekasi and the public.