The Process of Branding and Promotion of the Geopark Bayah Dome Expansion Tourism Program In Increasing Community Participation ( Exploratory Study)

Abstract

 

This research aims to find out how to the process of branding and promotion of the Bayah Dome Geopark Expansion Program in Increasing Community Participation . The type of research used is explorative research with a qualitative approach. Data analysis techniques using qualitative data analysis techniques.The Lebak Regency Government is currently developing a national tourism destination area based on local potential named Bayah Dome Geopark.The Bayah Dome Geopark Management Agency was created to support this sustainable regional development, with a paradigm shift from extraction to conservation, through 3 main pillars namely, Protection, Education and Research and Community Economic Development. There are 28 Geodiversity, 27 Biodiversity and 11 Culturediversity, The key of this simultaneous with increasing public awareness about the importance of preserving geological heritage. Geopark also introduces regional identity which will develop a sense of pride in the community for the existence of nature around it. Managers make collaborative steps with stakeholders, design programs, comparative studies, make limited discussions. For Promotion, socialization is carried out by creating logos, slogans, direct meeting activities with tourism village activists, non-governmental organizations, government, also using social media campaign. Managers are still continuing to open opportunities for collaboration, especially for the 60% of destinations that have not been managed.