AICCON

Inclusive In Online Games Brings Confidence For Players With Deaf Friends With Disabilities

Ricky Widyananda Putra — 2024-02-21

The function of the game has experienced a shift, initially as a mere entertainment medium without any specific purpose, at this time the game media has presented a form of "playing together" (multiplayer). So that a relationship is formed between the player's imagination and a visual form that presents a sensation for the players. The presence of the internet has facilitated the formation of "network communities", especially in game media. The presence of online games is a form of interaction between players, where the strength between network and self-identity takes a structured form in the social order in game media. This form of action brings a change that affects the action and response in the experience of playing online games. In the current period, that game can be played by all groups, including individuals who have "special needs". These special needs players use various mechanisms to become part of the game play. Especially deaf online game players (deaf friends). The research problem is: How does inclusiveness in online games bring a form of self-confidence to deaf friends players? The aims of this study are: First, to find out the formation of inclusive spaces in online game media. Second, what is the role of inclusivity in bringing deaf players confidence. To answer the problems and objectives, this research uses a reception analysis theory approach to online game players. Then the method used in research is qualitative.

A Precise Persuasive Communication Strategy to Solve Child Exploitation Problem Due to The Financial Pressure of Marginalized Families

Dwi Rini Sovia Firdaus — 2024-02-21

The phenomenon of street children is a global social problem and has reached an alarming point. According to UNICEF, there are 100 million street children in the world. According to Child Hope Asia, it is estimated that there are around 2,530 million street children in Asia. The Indonesian Ministry of Social Affairs announced there are 9,113 street children in the year 2022. In a survey by the Indonesian Child Protection Commission (KPAI) in 2020, from 20 provinces and cities in Indonesia, more children were employed for prostitution and became street children than in previous years. The issue became more complex because the COVID-19 outbreak had a significant impact on the economy and social problems. The Women's Empowerment and Child Protection Office (DP3A) has to have the right persuasive communication strategy to overcome this problem. This research uses descriptive qualitative methods that view social reality as something complex and dynamic. DP3A needs to collaborate with universities to provide community service, maximize mobile consultation activities, be more active in social media to create small discussion forums to make it easier for people to report incidents that harm children, and work with retailers to make donations to people in need during socialization to the community.

The Impact Of Social Media On Increasing The Use Of Wedding Organizer Services

Haryadi Mujianto — 2024-02-21

This research is motivated by the rise of wedding organizers in Garut Regency who use Instagram social media as a promotional medium to attract consumers. One that uses Instagram social media, namely wedding Kakasihs. The purpose of this research is to analyze the influence of information and frequency of Instagram social media on increasing the use of wedding organizer services in Garut Regency. The research method used is a descriptive method with a quantitative approach with data collection methods, namely questionnaires that have been tested for validity and reliability. The subjects in this study were adult Garut youth who were taken based on the Slovin sampling technique as many as 100 respondents who had seen or watched Instagram social media accounts of wedding Kakasihs. Statistical data analysis in this study used regression analysis, correlation analysis, analysis of the coefficient of determination and hypothesis testing. The results of this study indicate that Instagram social media wedding Kakasihs have an influence of 71.9% with strong criteria for increasing the use of wedding organizer services in Garut district.

WhatsApp Story as a Medium of Digital Marketing Communication for MSME in Bogor Regency

Aprilianti Pratiwi — 2024-02-21

A number of studies have proven that in this era, traditional marketing has been abandoned by many business people. This is inseparable from a number of weaknesses of traditional marketing such as high costs and one way communication. As the backbone of the community's economy, many MSMEs are now leaving traditional marketing and switching to digital marketing. WhatsApp is an instant messaging application that is widely used by MSMEs as a digital marketing medium. The purpose of this study is to identify the benefit of WhatsApp Story as a digital marketing communication medium for MSMEs in Bogor Regency. The research using qualitative methods by interviewing and online observations. Based on the results, MSMEs in Bogor Regency have implemented the 4 Dimensions of Social Media Marketing in marketing their products through their WhatsApp Story. The reasons MSME members in Bogor Regency prefer to use WhatsApp Story for marketing are because it is simple, practical, fast, low cost and helps increase turnover. They only need to take a photo of their product, create a photo description, upload it and then just wait for the response from the netizen. However, nowadays mostly MSME members in Bogor Regency still share their own personal life, then using it for promoting or selling products.

Buying Travel Behaviour Of Nihiwatu Sumba Resort As Communication Strategy

Felicia Goenawan — 2024-02-21

The tourism industry is one that needs attention during the pandemic, because there has been a significant decline. Therefore knowing the consumer behaviour of potential consumers will help tourism producers in determining communication programs to be effective in conveying messages. Nihiwatu is a resort in Hoba Wawi, East Nusa Tenggara which has been named by the international magazine Travel + Leisure as the world's best hotel in 2016. The purpose of this study is to be able to see the travel-buying behaviour of Nihiwatu Hotel visitors. The method in this research is descriptive quantitative and uses an online survey. The results of this study indicate that family orientation when visiting becomes dominant, after that the need for rest from daily routines and motivation for traveling becomes the reason for coming. Apart from that, the media for communicating as a reference for consumers are websites and uploads from public figures. Most purchases use the Nihiwatu website itself and E-commerce to get discounts. What is expected before coming is in accordance with the expectations of visitors. Consumers are satisfied with the service they get at Nihiwatu, but it is still not a point that they will make repeat purchases.

Convergence of Radio Republik Indonesia (RRI) to Reach Millennial Generation

Tiara Altamira — 2024-02-27

Radio is a conventional mass media, which today is less familiar to the millennial generation. This is because millennials prefer digital devices. In order to attract millennials, RRI converged its media. RRI, which was originally only auditive, turned into a multimedia, multichannel, and multiplatform mass media. With multimedia, RRI broadcasts in the form of RRI Net, RRI Playgo, RRI Beyoung, and RRI co.id; with multichannel. RRI can broadcast audio, text, video, and graphic messages; multiplatform RRI broadcasts via YouTube, applications, websites, and streaming. With the variety of RRI broadcasts, there are many choices of access by the public, especially the millennial generation. Thus, the number of people who access RRI is increasing. Therefore, Law No. 32 of 2002 on Broadcasting has made RRI an independent, neutral, and non-commercial Public Broadcasting Organization. RRI's task is to provide information broadcast services, cultural preservation, education, entertainment and maintain a positive image of the nation in the international world. The target to be achieved by RRI is to become a radio that has the widest network, builds national character and is world-class.

Inclusive Communication of PT Akses Teknologi Indonesia Leaders in Improving Employee Productivity

Eva Febrieani — 2024-02-27

Currently, facilities for people with disabilities are still very limited, especially in public spaces. Within these limitations, the Accessive.id application was produced by PT Akses Teknologi Indonesia. The innovator of this application is a person with physical disabilities, who founded and leads the company. In the context of disability, inclusive communication plays a very important role in it, especially in a company that must have employees with different backgrounds. By applying the principle of inclusivity, these differences can be integrated to achieve company goals. This research explains about Inclusive Communication of PT Akses Teknologi Indonesia Leaders in Improving Employee Productivity. With qualitative descriptive analysis, it was found that inclusive communication carried out by company leaders was influenced by 3 (three) factors, namely individuals (internal factors), companies (internal work environment factors) and society (external company factors). Individuals, companies and society interact with each other, so as to increase employee productivity in the company. Therefore, leaders who apply inclusive communication in their strategic management can create an inclusive work environment that is conducive to increasing company productivity.

Communication between Counseling Teachers and Students in Assistance and Counseling in the New Normal Era

Martin Laurens Haposan — 2024-02-27

Counseling assistance is needed in the process of student development, especially in the new normal era. The main factor is the communication that exists between the counseling teacher and students that occurs at SMAN 107 Jakarta. This study aims to find out how the counseling teacher's communication with students in counseling assistance is related to the process of communication and communication barriers in the new normal era, especially in restoring student learning motivation that was lost during the Covid 19 Pandemic. The method used in this research is descriptive qualitative. The theory used in this study is the theory of heart communication which focuses on the process of thought and feeling that underlies every human attitude and action. The results of the study revealed that counseling assistance at SMAN 107 Jakarta was very effective in playing an important role in providing counseling and counseling assistance services at school. The communication process that exists between the counseling teacher and students is an interaction that has many aspects characterized by active listening, empathy, and building trust. This leads to building and increasing student motivation in carrying out the post-pandemic learning process.

Enhancing Interpersonal Communication through the Use of ChatGPT and AI: A Case Study on Improving Communication Quality in Online Learning Environments in Lampung

Muhamad Bisri Mustofa — 2024-02-27

This study aims to explore the role of ChatGPT and artificial intelligence (AI) in improving the quality of interpersonal communication in an online learning environment. The case study was conducted on an online learning platform that provides chat features and an AI chatbot. The study used a mixed method, with data collected through surveys and structured interviews of 30 online course participants. The results showed that the use of ChatGPT and AI in interpersonal communication can improve the quality of communication between course participants. In addition, course participants find it more convenient and easy to communicate with an AI chatbot than with fellow course participants. These findings suggest that ChatGPT and AI can be effective tools for improving the quality of interpersonal communication in an online learning environment, especially when interacting with strangers or in less comfortable situations. The study provides insight into how technology can be harnessed to improve social interaction in an educational context.

Media Monitoring Management Strategies By Public Relations Pt. Dirgantara Indonesia As Controlling Corporate Publicity

Mochamad Afi Adani — 2024-02-27

This research is motivated by the phenomenon of media monitoring that occurs in the public relations of PT. Dirgantara Indonesia, which has experienced a change in media monitoring methods from conventional to digital due to state-owned policies on media monitoring and corporate publicity. This study aims to (1) find out how public relations utilize monitoring media for publicity and (2) find out how PTDI's public relations meet publicity needs in accordance with state-owned monitoring media. This research uses descriptive qualitative research methods with data collection using interviews, observation, and documentation methods . This study uses the concept of media monitoring by (Broom & Sha, 2013) which consists of: defining problems, planning and programming, taking action and communicating, and evaluating the program. Based on the results of research (1) it is known that PTDI has been using media monitoring since 2015 by producing a clipping as a monthly media monitoring report and after joining a state-owned enterprise, media monitoring reports are adjusted to state-owned policies, namely in a digital form called scoring soe. 2) After joining BUMN, PTDI uses media monitoring as a tool to fulfill the publicity obligations of every BUMN company. It is also known that media monitoring carried out by PTDI is required to be updated every day, this is because BUMN has an assessment in the form of "scoring" to assess public relations performance in BUMN companies conducting media monitoring

Dominant Actors and Political Communication related to The New National Capital City (Ibu Kota Negara - IKN)

Chory Angela Wijayanti — 2024-03-13

The policy of moving the National Capital City from DKI Jakarta to East Kalimantan continues to be an interesting issue to be discussed. This research focuses on Twitter, a microblogging platform, where users can upload tweets and interact with other users through four types of engagement: likes, retweets, replies, and quotes. By using the quantitative content analysis research method, this study aims to see who the dominant actor or communicator in the IKN issue from the four recorded engagements is. Since the enactment of the Law on National Capitals, from 18 January 2022 to 31 January 2022, there have been 14,872 interactions on Twitter, with two dominant communication actors. The results showed that Muhammad Said Didu through the account @msaid_didu, is at the top for like interactions (6,009 times) and retweet interactions (1,861 times). Meanwhile, Ridwan Kamil (@ridwankamil), was ranked 1st and 2nd for reply interactions (2,228 and 1,571 times). Ridwan Kamil also got the highest quote interactions of 1,349 times. The topic of moving the IKN involved well-known figures accounts such as Hidayat Nur Wahid and Sudjiwo Tedjo. In addition, accounts that are also involved and get high user engagement are accounts belonging to the media, such as Tempo (@tempodotco), Kompas (@kompascom and @kompasTV), Kumparan (@kumparan), and CNN Indonesia (CNN Indonesia).

Social Media Management @pkujogjamedia As Health Promotion Media

Elvira Nurul Muqomah — 2024-03-13

Social media is a new media that builds on the basis of ideology and web 2.0-based technology which is a way for someone to find information quickly. One of the media used by PKU Muhammadiyah Yogyakarta Hospital is Instagram. The @pkujogjamedia account is managed by public relations and marketing which is used as a tool for distributing information and promoting health. However, the lack of interest of people who tend to choose listening over reading makes social media management less optimal. This study aims to determine how the management of social media management @pkujogjamedia as a health promotion media. Through the theory of social media management according to Regina Luttrell, namely SOME, spreading (Share), optimizing (Optimaze), managing (Manage), involving (Engage). This research uses qualitative methods. Data collection techniques using observation, interviews and documentation. Based on the research that has been done, it can be concluded that the results of the study explain that at the share stage @pkujogjamedia uses social media channels, namely Facebook, YouTube and Instagram. Instagram with 17.3 thousand followers is one of the accounts used in Health promotion. The optimaze stage, monitoring is carried out by seeing how the community appreciates the number of likes, and viewers. Furthermore, the manage stage, @pkujogjamedia has done some content in the form of health information, both posters and videos. The final stage is engage, at this stage @pkujogjamedia collaborates with hospital units in the use of social media, universities and schools by providing health facilities and counseling on health promotion. However, at this time @pkujogjamedia is less effective and too rigid in delivering information or content so that many people only glance at it without reading it. This @pkujogjamedia must be more creative in making content so that it is not monotonous.

Customer Relations Management Sonobudoyo Museum in Improving Brand Loyality

Khusniyah Fauziyyah — 2024-03-13

The Sonobudoyo Museum is also one of the tourist and historical destinations in Yogyakarta which is within the Yogyakarta Cultural Center. Museums and visitors have a close relationship. When visitors get what they need, visitors will feel satisfied so as to create visitor loyalty to the Sonobudoyo Museum. One strategy that can be used to maintain and increase visitor loyalty is by Customer Relationship Management (CRM). CRM is a strategy for managing a company's or agency's interactions with its customers. Based on this background, the researcher wants to uncover a problem, namely how the strategy Costumer Relations Management Sonobudoyo Museum in Improving Brand Loyality. The purpose of this research is to analyze how the strategy Costumer Relations Management Sonobudoyo Museum in Improving Brand Loyality. This type of research is descriptive qualitative research and uses data collection methods in the form of interviews, observation and documentation. Based on the research that has been done, it can be concluded that strategy Customer Relation Management (CRM) implemented by the Sonobudoyo Museum in improvingbrand loyality is in accordance with the theory put forward by Kalakota and Robinson which consists of 3 phases namely equire, enhance, and retain which has been well executed. Although improvement is still needed in terms of strategies to increase visitor loyalty, it is evident from the presence of loyal visitors repeat visitor and an increase in the number of visits shows that visitors are satisfied with the services provided by the Sonobudoyo Museum.

Women's Political Communication: Garnasih Involvement in Indonesian Independence

Betty Tresnawaty — 2024-03-13

The independence of the Republic of Indonesia (RI) was not obtained through gifts but was the result of the hard work of all its people, both men and women. Indeed, not many female figures were mentioned in this struggle; the number can be counted on the fingers. Many have even been almost forgotten by history, one of which is Inggit Garnasih, a strong female figure from Pasundan. His skills in managing strategies to support the nation's independence are packaged in verbal and non-verbal communication. She played this role even before marrying Soekarno and after divorcing him. This study aims to describe the struggle carried out by Garnasih in pushing for the independence of the Indonesian people because, so far, his role has been almost forgotten. This article uses a qualitative-descriptive method with observation techniques and a literature study. Based on a feminist and communication approach, Inggit Garnasih played many roles during her lifetime. Apart from being a mother and wife, in the public sphere, she appears as a persistent hero, delivering her nation to independence. Through a communication approach, Inggit is a communicator with many strategies.

1Betty Tresnawaty; 2Enok Risdayah; 3Novi Hidayati Afsari; 4Cecep Suryana

1,2,3,4Faculty of Dakwah & Communication, Sunan Gunung Djati Bandung State Islamic University, Indonesia

Email correspondence: 1betty.tresnawaty@uinsgd.ac.id; 2enok.risdayah@uinsgd.ac.id; 3novi.afsari@uinsgd.ac.id; 4cecep.suryana@uinsgd.ac.id

Challenging The New Masculinity: An Analysis Of Ms Glow Advertisement “Babe Cabita X Marshel Widianto” Version

Fathul Qorib — 2024-03-13

Creating creative ads will support getting targeted potential customers. However, it should be realized that in addition to increasing awareness, advertising causes a change in the construction of thinking about gender stereotypes, one of which is stereotypes about male masculinity. This study aims to look at the representation of masculinity in MS Glow advertisements by presenting the figures of Babe Cabita and Marchel Widianto because they have very different physical characteristics compared to other cosmetic actors. The method used is content analysis with the semiotic study of Ferdinand de Saussure to dissect the contents of advertisements in several scenes that contain masculinity. This study shows that some men have different body shapes and attitudes as characteristics of dark skin and free body shape, hard workers and lower social class, and metrosexual. The three of these fit the masculinity characteristics of Brannon. The uniqueness of this advertisement is the body is not shown as athletic of a muscular young man, diligent in fitness, and eats nutrition. The MS Glow Men ad breaks the old masculinity that measures masculinity from an athletic physique to a clean and neat appearance; even the actors are portrayed from the lower class.

Framing Analysis of The Coverage of The 48th Muhammadiyah-Aisyiyah Congress on Online News Portals Republika.co.id and kompas.com

Muthia Syafitri Amni — 2024-03-13

The 48th Muhammadiyah-Aisyiyah Congress had both national and international impacts. The Congress was not only important for Muhammadiyah-Aisyiyah but also had a wide impact domestically and abroad. Therefore, various media outlets were busy reporting on the Congress. Among these media include Kompas.com and Republika.co.id. This research uses the framing analysis method to find out the background of the news and the relationship between the principles of each media to the news displayed. The Zhongdang Pan and Gerald M. Kosicki framing analysis model was used, which involves four major structures, namely syntax, script, thematic, and rhetorical. The results of this study provide an understanding of how the two media framed the news regarding the 48th Muhammadiyah-Aisyiyah Congress. In addition, this method is also used to understand how the media constructs the reality of the 48th Muhammadiyah-Aisyiyah Congress and how the event is understood by the public through media coverage. The difference in news content is very clear if the Kompas.com media is more framing to the political discussion because the headlines are mostly filled by ministers and important people in the political world, while Republika.co.id is more into the substance of the content of the Congress itself from the beginning of the preparation of the Congress to its closing.

Coffeeshop: People in Public Space

Syilfa Fakhira — 2024-03-13

The purpose of this study is to look at the phenomenon of Bandung coffee shops as public spaces for discussion and exchange of ideas in addition to being a place to relax and enjoy coffee. The reason the researcher chose coffee shop as the object of research is because coffee shop as a place to gather and discuss that offers more comfortable facilities than having to discuss in a formal place. Just by sitting in a coffee shop visitors can enjoy an atmosphere that can help provide a new atmosphere. Coffee shops in Bandung are used as a space for workers and students to do their activities. This research uses a qualitative method with a phenomenological approach. Data was collected by conducting in-depth interviews. This research found that coffee shops are not only used to enjoy coffee but can be used as a space for discussion, learning and even exchanging ideas. This research is expected to be a reference for further research and as learning for academics. Three out of six informants tend to use coffee shops as a place to discuss, study and hangout and the other three informants use coffee shops more for work and meetings. The topics discussed are diverse, visitors can exchange ideas and views based on the backgrounds they have. Because coffee shops are used as public spaces, it is possible that visitors who come to discuss can form a public opinion about the issues discussed.

Self-Disclosure Relevant to the Development of Culture Tourism in Pecinan, Makassar City

Andi Atrianingsi — 2024-03-13

The self-concept of ethnic Chinese and ethnic Bugis Makassar in self-disclosure activities in Makassar City is formed based on the perspective of the closest people and others in attachment style. As such, this study is to identify the extent of the self-disclosure and attachment style of ethnic Chinese and ethnic Bugis Makassar in the development of culture tourism in Pecinan, Makassar City. This research uses qualitative research methods with a case study approach, where the data collection is carried out through observation, in-depth interviews, and documentary studies relevant to Chinese-Makassar subculture research. Further, self disclosure activities found in this study is a prominent characteristics of ethnic Chinese and ethnic Bugis informants of Makassar, such as sociability, easy to cooperate, commitment, considering the treatment of people towards them, with styles of secure attachment, a combination of secure attachment and insecure attachment. Moreover, the combination of secure attachment style and insecure attachment style is characterized by a semi-open attitude in self-disclosure as shown by ethnic Chinese, while the style of secure attachment is characterized by an open attitude shown by the Bugis-Makassar ethnicity and these self-concepts and attachment styles relevant to development of culture tourism in Pecinan, Makassar City.

Communication Planning of Bawaslu Pekanbaru in Election 2024

Rahma Juita — 2024-03-13

The low level of public participation or political education, the lack of public awareness of voting rights and the occurrence of fraud or violations during elections have resulted in the election not running properly, making institutions such as the Election Supervisory Agency (Bawaslu) to be more active in socializing to the public regarding important things that all people need to know. The purpose of this research is to find out the communication planning of Bawaslu Pekanbaru City in an effort to make the 2024 elections a success. This research uses qualitative research methods where the researcher is the key instrument with the intention of interpreting a phenomenon that occurs and is carried out by involving various existing techniques. The techniques used in data collection are interviews, observation and documentation, then using triangulation techniques as data validity techniques. The informants in this study amounted to seven people. The results that the planning process includes who, how, and when. Then communication planning has adjustment principles and the last is the stages of making communication planning starting from situation analysis, understanding the internal and external environment, communication objectives, messages, media budgeting.

Promotion Strategy in Maintaining The Existence of Pi Nadar Floating Restaurant

Radyta Achmad Burhanuddin — 2024-03-13

This study was done to look at how the service industry promotes itself in order to stay in business. Promotion in the service industry, where the Pi Nadar Floating Restaurant is one of the commercial actors utilizing this promotion method. A restaurant that has been open for more than 20 years can still be sustained by using the promotion technique, which is still employed and is quite successful in doing so. The goal of the study is to examine the marketing plan that keeps the Pi Nadar Floating Restaurant open. Several ideas, including marketing communication, promotion strategy, and existence, served as the foundation for this research. A descriptive qualitative research methodology served as the foundation for this study. In descriptive qualitative study, data were gathered.

Integrated Marketing Communication For MSMEs In Jae Que

Nurul Hidayati — 2024-03-13

This article discusses the marketing communication strategy of the Jae Que Production House MSMEs in marketing their products. Marketing communication strategy is a strategic effort that must be carried out by producers in order to be able to attract the attention of the market as their target. Jae Que is an MSMEs engaged in herbal drinks made from rhizomes and medicinal plants which are packaged instantly. This article uses a qualitative research method approach by conducting observations, interviews, and documentation. The results of this study indicate that five elements of marketing communication are carried out continuously and integrated by Jae Que Production House MSMEs, namely direct marketing, interactive marketing, sales promotion, personal selling, public relations, except for advertising marketing communication elements which are no longer carried out at this time due to streamlining spending and use social media to disseminate and carry out marketing communications.

Changes in Communication Behavior Through Zoom Application Technology

Hermawan Kusuma Hendra — 2024-03-13

Communication is very important in the current era, especially in supporting daily life activities and in the work environment. One of the companies that must implement the policy is PT Mustika Memadata, PT Mustika Memadata employees must be required to communicate online. The purpose of this study is to determine changes in communication behavior and the process of changing communication behavior when interacting with information technology, video conferencing, the Zoom application in the work environment of PT Mustika Memadata. The theory used in this study, using one of the communication theories, namely S-O-R Theory, Stimulus (message)-Organism (communicant / receiver)- Response, where this theory is a study of psychology that has an attachment to the study of communication science, because the object of psychology and communication is the same, namely humans. The theory also has studies from the side of communication science, namely with components of attitudes, opinions, behavior, cognition, affective and also conation. The research method approach used in this study is quantitative. This type of research is used to find out why a certain condition or conditions arise or affect something that happens. The data used in this study is in the form of data obtained from a questionnaire scale distributed to respondents and processed in the SPSS Statistics 25 program. The results of research in this case, changes in communication behavior can occur in online communication, these changes are related to the process of an attitude, action, behavior that encourages someone to do different things in their communication patterns. Understanding the importance of communication, especially in communicating online, gives respondents a new insight, where its application can be shown at work and communication is carried out online on a Zoom application.

Personal Branding Through Social Media Instagram (Study on Gadjah Mada University Students from Riau)

Prily Aztari — 2024-03-13

Personal branding is considered as an identity to show individual qualities aimed at building a positive reputation and increasing opportunities in career and life. Gadjah Mada University students from Riau as the final stage of adolescent age category, are in an environment that implements a competent, professional, and contributive spirit motivated to construct themselves by forming a self-concept as a perception of the quality of meaning and other people's views of him. In today's digital era, social media Instagram is a visual media capable of producing the meaning of an identity that you want to convey. This study aims to analyze the application of the three main dimensions in building personal branding that is, ability, style and standards through Instagram social media using qualitative research methods, phenomenological approaches and constructivist paradigms. The results of this study indicate that the informants are constructive personal branding on Instagram based on authenticity, honesty, and personal values based on three main dimensions. In addition, as overseas students, students from Riau admit that the environment at Gadjah Mada University has become the main motivation for developing personal branding with self-development because Gadjah Mada University has a reputation and prestige strong as a producer of superior human resources.

Critical Discourse Analysis of Ridwan Kamil's Instagram Content in Responding to Society Complaints Regarding Illegal Fees at SMPN 2 Pangandaran

Zalfa Qathrunnada — 2024-03-13

The purpose of the research is to analyze Instagram content of the Governor of West Java regarding SMPN 2 Pangandaran teachers who were extorted. The development of social media in the government realm has no longer a place for public complaints made by writing a letter and submitting to the government office. Vice versa, government actions in response to complaints and aspirations are sometimes conveyed through social media. This can be seen after the illegal fees case that happened to SMPN 2 Pangandaran’s teacher and immediately received a response from Ridwan Kamil, who initially via social media Instagram then created content together with the teacher. The researcher associates this with Timothy Coombs' Situational Crisis Communication Theory (SCCT) theory which filters existing content categorizations so that they can become material for analysis. SCCT was developed as a guide for choosing an effective crisis response to protect reputation. The research method used is the Norman Fairclough critical discourse analysis approach with three dimensional stages namely microstructural, mesostructure, and macrostructural. The results of the microstructural stage of research are based on the captions uploaded by Ridwan Kamil regarding the case of illegal harvesting in Pangandaran, at the mesostructural stage the researcher analyzes the contents of the visual content and for the macrostructural based on interviews with expert informants.

Konflik JAWA POS Pecah Kongsi Dahlan Iskan vs Gunawan Mohamad (Studi Wacana Kritis Teun Van Dijk Buku Karya Bahari, 2021, PT. Media Konco Lawas)

Mochamad Makrup — 2024-03-13

In 2005, the leadership of Dahlan Iskan (Dis) over Jawa Pos changed hands with his son Azrul Ananda. The Jawa Pos conflict begins. Azrul could not embrace the old journalists. The Goenawan Mohamad (GM) camp, which is also supported by PT Graffiti Pers, in July 2017, at the Extraordinary General Meeting of Shareholders included Hidayat Jati (son of GM), as a director of JP Holding. In contrast, from July 2017 to June 2018, Nany Wijayta, Azrul, and Dahlan Iskan were removed from Jawa Pos Holding. This was all written by Bahari, a former Jawa Pos journalist, in the book "The Jawa Pos Conflict After the Dahlan Iskan vs. Goenawan Mohamad's Collaboration Disrupted". The researcher is interested in analyzing this book using Teun Van Dijk's critical discourse approach. Analyzing the macrostructure (thematic), superstructure (schematic), and microstructure (semantic, syntactic, stylistic, and rhetorical). In critical discourse analysis, implicitly, the theme of the book which consists of 13 chapters is clearly illustrated as "Signs of the Collapse of the Jawa Pos Business Empire". The topic of the book is reinforced with sub-topics with chapters and sub-chapters strengthening the fall of the Jawa Pos business.

Peningkatan Performansi Cluster Sales Manager dan Mitra Pengelola Cluster di PT Indoesat Ooredoo Hutchison

Heny Tri Purnaningsih — 2024-03-13

There is a phenomenon of high competition in the telecommunications business, Indosat Ooredoo Hutchison's market share is ranked 3rd in Surabaya, even though many other cities in East Java are Indosat's position as the market leader. In the meantime, the potential of Surabaya is very high in terms of total population, high minimum wage, increasing number of telecommunication points and the Transceiver Station (BTS) /Indosat network. An effective interpersonal communication process that will bring about well-maintained business performance, such as its role and function, namely managing clusters so that business volume grows and performance (KPI) is achieved. Therefore, researchers are interested in conducting research on how the interpersonal communication process of Indosat Cluster Sales Manager (CSM) and Cluster Management Partner of Canvaser (MPC) improves performance at Indosat Ooredoo Hutchison Area Surabaya.” This research uses a qualitative approach that has not been widely used to examine the process of interpersonal communication with data collection techniques carried out through field observations, interviews, and documentation studies. In this research, the researchers chose the informants involved in this study. This research confirms the importance of an effective interpersonal communication process in improving the performance of the Public Service of Indosat Ooredoo Hutschison. This research found that communication only focuses more on ensuring the MPC understands KPI’s, monitoring KPI achievements, admonishing and ensuring that achievements are known and pursuing achievements if they are found not to be in accordance with the target. However, there is in fact something much more important, namely to inculcate the mindset to improve Canvaser's work processes through better interpersonal communication in order to achieve maximum performance. During this time, interpersonal communication factors demonstrated a supportive attitude in taking action by: 1. descriptive, not evaluative, 2. spontaneous, not strategic, and 3. provisional, not very sure. The quality of openness refers to at least three aspects of interpersonal communication, namely opening up, reacting spontaneously, and feelings/thoughts of togetherness.

Komunikasi Game “Free Fire” Terhadap Pola Perilaku Dan Atitude Anak

Mochamad Afi Adani — 2024-03-13

The aims of this study were as follows: (1) To find out the factors that change the attitude and behavior of children as communicated by the game "free fire", (2) To find out the level of influence of games on the environment as a change in the attitude and behavior of children, (3) To find out the importance Supervise children while playing games. This study uses a qualitative research method using the video game theory reader by Wolf and Perron. In collecting data this research uses observation studies, documentation, and interviews. Based on pre-research studies, researchers obtained three samples of children who played the game "free fire". Researchers found a change in the behavior of the three samples, especially in the increase in aggressiveness that arose when the sample played the game "free fire". Based on the results of pre-research, researchers used a sample of children, especially children who were still in elementary school because elementary school children were still growing, especially in emotional growth. Researchers speculate that it is not only the game "free fire" that is a factor in changing behavior patterns and attitudes, but also the environment outside the game that influences these changes. In pre-research the researchers found that the three samples played the game without adult supervision. Researchers found that the absence of adult supervision when children play games has the potential for children to access games that are not suitable for elementary school children to play.

News Framing Analysis of the Minister of Communication and Information Suspected in BTS 4G Corruption in the Perspective on Metro TV and Kompas TV

Ismojo Herdono — 2024-03-13

The detention of the Minister of Communication and Informatics (Kominfo), Johnny G. Plate, as a suspect in the Rp. 8 trillion BTS (BaseTransceiver Station) 4G corruption, caught the attention of the mass media. Metro TV and Kompas TV are no exception. This study aims to analyze the news coverage by Metro TV and Kompas TV regarding the detention of the Minister of Communication and Informatics, Johnny G. Plate. The formulation of the problem in this research is: how Metro TV and Kompas TV reconstruct the news on Johnny G. Plate's detention in the BTS 4G corruption case. This research is qualitative research with a constructivist perspective. The theory used is Gamson and Modigliani's framing, because the visual image element will also be analyzed in this study. In the discussion, it is known that Metro TV emphasizes Surya Paloh's position as General Chair of the Nasdem Party, as well as sources who are close to the Nasdem Party. Meanwhile, Kompas TV is more proportional in its reporting. This indicator can be seen from the selection of sources that appear in the Kompas TV news. Conclusion: Metro TV and Kompas TV have different perspectives in packaging news. In addition, media ownership can apparently affect the content or news content. Metro TV places more emphasis on Surya Paloh's position as General Chair of the Nasdem Party, while Kompas TV places more emphasis on neutrality in reporting.

News Production Management of Liputan6.com as A Top News Portal

Subagio Subagio — 2024-03-15

Internet technology enlivens the existence of cyber media in Indonesia, a medium used for journalistic activities. This has led to fierce competition in terms of production techniques and news distribution in order to become the news product of choice. Liputan6.com, which is one of the cyber media portals that has succeeded in presenting news products that are favored by the public among many similar media. So this research aims to find out how Liputan6.com's news production management can lead its news portal to enter the ranks of popular news portals. This research uses descriptive qualitative methods by focusing on data from observation as well as library assistance such as journals and books. The results of the study show that Liputan6.com carries out the management process of planning, organizing, actuating and controlling. Excess in the planning stage, Liputan6.com chooses news themes that are the center of attention of internet users by utilizing geogle trends. As well as plays the right SEO to attract media coverage to be better known.

Analisis Konten Opini Publik Tentang Film Khanzab di Akun Autobase Twitter @moviemenfes (Periode April – Mei 2023)

Caesar Mukti Al Ghozali — 2024-03-13

The increasingly massive development of the times makes it easy for individuals to interact, communicate, and discuss with each other. One of the impacts of the times is the use of social media Twitter. With the variety of features offered by Twitter, various auto base Twitter accounts appear. Auto base Twitter is a means to discuss and share opinions on Twitter with anonymous message senders. One of the Twitter bases that are quite active for sharing information and communication about the film industry is @moviemenfes. This study aims to find out how the @moviemenfes base account is used as a promotional tool for sharing information and forming public opinion regarding the film of Khanzab. This study uses a qualitative method. Researchers use the content analysis method with a descriptive approach. The primary data in this study are comments and tweets from the Twitter account @moviemenfes. Secondary data in this study is related to literature. Data collection techniques use observation and document analysis from the @moviemenfes account. The findings show that the content of the tweets found in the @moviemenfes auto base related to the khanzab film shows the theme of the tweets related to the khanzab film included in the promotion, review, and information sharing categories.

Parasocial Interaction K-Pop Idol Fandom: ARMY BTS on Twitter

Uliviana Restu H — 2024-03-15

Fans'devotion towards their idols encourages the growth of social behavior, namely parasocial interactions: imitation behavior and imaginary relationships that produce various social and personal consequences for fans. ARMY is a fans group of BTS: Boyband from South Korea, which builds interaction and communication with fellow members and disseminates information regarding BTS via Twitter. ARMY's behavior on Twitter can be seen as a pseudo-friendship that encourages fans to do things for their idols and a sense of companionship. This study explains how heart-warming fans build these parasocial interactions and draws patterns of verbal and non-verbal communication in uploads on the ARMY Fandom Twitter account @btsarmyinaamino. Affection Exchange Theory and case study methods are used to analyze how affection generates motivation, and communicate it verbally on Twitter to fulfil the individual's own need for affection and attention. The use of symbols that are closely related to ARMY and BTS identities is also seen to be used intensively as an attempt to translate the imaginary relationship between fans and their idols so that fans believe that what they do is noticed and appreciated by their idols, and in the end makes them feel comfortable.

Doctor’s Therapeutic Communication in Healing Drug Users

Nadra Ideyani Vita — 2024-03-15

The background of this research is that the prevalence of drug use is always increasing. Then the National Narcotics Agency (BNN) to save by means of rehabilitation is divided into 2 forms, namely inpatient rehabilitation and outpatient rehabilitation. The North Sumatera Provincial Narcotics Agency (BNNP Sumut) is an outpatient rehabilitation center to foster drug users to have awareness and value behavior. The communication carried out in the outpatient rehabilitation of BNN is therapeutic communication. This study aims to determine the experience experienced by doctors in assisting the recovery of drug users at the Narcotics Agency of North Sumatera Province (BNNP Sumut) and to determine the communication process carried out by doctors in healing drug users. The researcher used descriptive method qualitative Sources of data for this study came from doctors and counselors at BNNP North Sumatera. Informants in this study amounted to seven people with a sampling technique that is purposive sampling. The research data were collected based on the collection techniques, namely observation and interviews. From this study, it is known that doctors find crucial factors that cause someone to use drugs, namely external factors (friends, relatives) and internal factors (family). This is also the basis for doctors in assisting clients to get out of their addictions by taking a therapeutic communication approach. The recovery process for drug users is carried out with therapeutic communication stages, namely the pre-interaction stage, orientation stage, work stage and termination stage.

Tanjung Belit Village Pokdarwis Participative Communications In Developing Batu Dinding Waterfall Tourism

Husni Sobra — 2024-03-15

1Husni Sobra; 2Nurjanah; 3Chelsy Yesicha

Department of Communication Science, University of Riau, Indonesia

Email : nurjanah@lecturer.unri.ac.id

Tourism development requires the involvement of the surrounding community. Pokdarwis was established to develop and improve the socio-economic welfare of the community. This study aims to analyze the form of Pokdarwis participatory communication in developing the Batudinding waterfall tour in Kampar Regency. Research using qualitative methods with participatory design. The research subjects totaled 13 informants selected purposely and accidentally. Data was collected through in-depth interviews, observation and documentation. Data validity used the technique of extending participation, persistence of observation and triangulation. The results of the research show that the form of participatory communication is divided into three stages, namely the planning stage, the implementation stage and the results utilization stage. In the planning stage the community participates by participating in monitoring, providing advice, and supervising the management of tourist objects. In the implementation phase, the community participates in the program being implemented. In the third stage, utilization of the results, the community tries to participate and donate energy to run the program or project that has been built. The form of coaching is done directly or indirectly. Directly given through training, discussions, competitions, and outreach. While indirectly it is provided through social media Instagram, cellphones, and the Tourism Office website, as well as printed media in the form of books.

The Utilization of Digital Media in Health Communication in Indonesia

M. Iqbal Sultan — 2024-03-15

The digital era has brought many changes in various aspects of life, including the health sector. Digital media is a health communication tool to disseminate information, education, and knowledge about health. Digital media plays an essential role in changing how people get and understand health information. This research article describes the use of digital media in health communication in Indonesia and how it has changed the traditional paradigm of delivering health information. A qualitative approach through literature review and in- depth interviews with stakeholders using digital media for health communication in Indonesia. These stakeholders include health practitioners, health app developers, digital health service users, and health communication experts. This article shows how digital media, such as websites, mobile apps, and social media, have improved people's health knowledge and behavior. The findings show that digital media have become important health information channels, facilitating interactions between healthcare providers and the public. However, challenges related to information reliability and digital literacy are of concern. Therefore, this study emphasizes the importance of ongoing efforts to improve digital literacy and ensure the reliability of health information disseminated through digital media.

Storytelling Through Film As A Social Communication Media Campaign (Narrative Analysis of Algirdas Greimas on Film “Photocopier”)

Yoga Martilova — 2024-03-15

Photocopier is an Indonesian film that raises sexual harassment issue with different perspective from other films. The Photocopier aired on Over the Top (OTT) or the Netflix streaming service and was becoming the “Top 10 Netflix Global” amid the downturn in the film industry after the COVID-19 pandemic. In addition, the film Photocopier, which can be used as a social communication campaign, uses a storytelling approach in voicing issue of sexual harassment by conveying messages metaphorically. This study aims to find out the position of the narrative and plot structure in the Photocopier with the application of the actan and functional model of Algirdas Greimas and functions as a medium for social change campaigns based on persuasion. The method that is used in this research is qualitative with a descriptive approach. Primary data was collected by form of the Photocopier from Netflix using documentation techniques. The results of the study show that complete narrative structure as an actant including (subject, object, sender, receiver, helper, and opponent) as well as the application of a balanced functional model.

Pengalaman Komunikasi Dan Konsep Diri Mahasiswa Penyandang Dwarfisme Di Pekanbaru

Haniya Ulfa — 2024-03-15

People with dwarfism are one form of a state of physical disability or disabled. Students with conditions dwarfism have different limb growth. The length and height of their limbs is much different from the normal growth of other humans. This study aims to determine the form of communication experiences and self-concepts that exist in students with dwarfism. This research uses qualitative research methods with Edmund Husserl's phenomenological approach. The subjects in this study were students with dwarfism who were determined by purposive sampling technique. Data was collected through in-depth interviews with three informants, documentation studies, and observations. Data analysis techniques by reducing data, presenting data, and drawing conclusions. In addition, the technique of checking the validity of the data uses triangulation of sources and methods. The results showed that students with dwarfism experienced two forms of communication experience, namely pleasant communication experiences and unpleasant communication experiences. The pleasant experiences experienced by students with dwarfism include positive acceptance, affection from those closest to them, support and motivation, gathering with friends, and being able to develop themselves in the organization. While unpleasant experiences were obtained in the form of discrimination and different treatment, negative perceptions, and bullying. While the self-concept is seen from two aspects, namely self-image and self-esteem. There are three forms of self-image of students with dwarfism that are different from each other, namely physical only as an external appearance, differences from the physical appearance of other colleagues, and does not feel different from others. On the other hand, the self-esteem that students have is very diverse, namely low self-esteem and difficulty interacting with new people, being grateful and accepting one's condition, complaining and blaming circumstances, and feeling happy because they can do favorite activities.

Use of Twitter Account Autobase @JPFBASE as A Communication Media For Japanese Pop-Culture Viewers in Pekanbaru

Kamila Khairunnisa — 2024-03-15

Existence of various Japanese pop-cultures which is the characteristics of Japan, have developed throughout the world. The @JPFBASE auto base account is a media devoted to its enthusiast to share opinions, information, and discuss matters related to Japanese pop- culture. This research was conducted to perceive how a fan of Japanese pop-culture utilize the auto base feature on Twitter as a communication tools. This study was conducted by using a descriptive qualitative approach through in-depth interviews, observation, and documentation. Moreover, snowball sampling method were used to determine the outcome from five chosen followers of the base. The result of this study indicates Japanese pop-culture enthusiasts use the @JPFBASE account as a tool of information, establishing relationships, educational tool, and an entertainment facility. The research revealed the supporting and inhibiting factors played a major role for the utilization of the base. The @JPFBASE is a generally-open account for its followers to openly discuss the related Japanese content. In contrast, the followers that has not been followed by the @JPFBASE are unable to send the menfess. Due to a massive followers, several menfess are often unreachable.

Green Marketing Representation of Le Minerale Advertising Economy Sircular Movement #Jadibarulagi’s Version

Yoka Pradana — 2024-03-15

Le Minerale products issued an advertisement with the hashtag #JadiBaruLagi with the title "Through Le Minerale's National Circular Economy Movement, we change plastic waste #JadiBaruLagi". The author saw that the advertisement gave a Green Marketing message, to reject Le Minerale products which are imaged as products that contribute to plastic waste in Indonesia because they issue single-use gallon products. This study uses Charles Sanders Pierce's semiotic analysis approach known as the triadic model and its trichotomous concepts namely representamen, objectification, and interpretation to analyze the symbols contained in the advertisement. The unit of analysis is Le Minerale advertisements sourced from the Le Minerale youtube channel edition. Through the Le Minerale National Circular Economy Movement, we change plastic waste to #JadiBaruLagi. The results of the research show that this ad represents various things about green marketing. First, green marketing is shown in the form of 'green' natural life which is described by the life of fish in the sea and houses with green trees. The two green markings are illustrated through the movement of collecting and sorting plastic waste. Finally, the ad displays a form of corporate social responsibility that supports the circular economy movement through recycling plastic bottles and gallons.

Unveiling Museum of The Asian African Conference Needs for Assistive Technology through a collaborative tapestry of Views

Amanda Bunga Gracia — 2024-03-13

Indonesian museums have recognized the importance of ensuring equal access to exhibits and educational content for people with disabilities. Because, the significance of historical information in a museum plays a role in individuals' understanding of the world, their identities, and their societal place. The Museum of Asian-African Conference has been known to promote inclusivity, accessibility, and equal opportunities for individuals with disabilities, focusing on blind visitors. The determination of museums to facilitate visitors in Indonesia with assistive technology for people with disability, especially those with visual impairments or the blind who are not able to experience the museum has not been distributed equally. This research aims to understand the accessibility information needs of blind visitors, and to identify gaps in current research related to the challenges they faced in enjoying museum attractions. The goal of narrative study in this research is to comprehend the diversity and complexity of human experiences through qualitative approach. This study found that pairing assistive technology with professional and educated instructors should be a top priority, as well as the importance of inclusive design in overcoming barriers to accessibility. In conclusion, information accessibility and assistive technology are not mere attention but essential components that shape a museum's uniqueness as an inclusive and educational space.

Polres Metro Bekasi Public Relations Strategy in an Effort to Implement Police Digital Information Dissemination

Rizky Putri Pradiyan — 2024-03-15

Resort Police Metro Bekasi (Polres Metro Bekasi) is a security agency in the Bekasi Regency area. The duties run by the Bekasi Metro Police which are affiliated with the Indonesian National Police, are running the PRESISI Program. Three programs that are one of POLRI's priority programs and related to the field of communication and public services, in example Improving the quality of POLRI's public services; Realizing integrated POLRI public services; Strengthening public communication. Along with the rapid progress of information technology nowadays, the Bekasi Metro Police Public Relations began to disseminate police information digitally according to their functions. This article is a review of a collection of scientific articles that focus on public relations strategies in disseminating public information digitally. This article uses the Systematic Literature Review method, with the keywords public relations strategy, Polres public relations, information dissemination and digital dissemination. The results of the selected literature review can be concluded that in carrying out its functions, Bekasi Metro Police Public Relations utilize several communication media and social media that are currently grow so fast in society, especially in the virtual world. There are various ways of public communication transformation, such as websites use, Twitter, Instagram, Facebook and Facebook groups which are used as public communication spaces. However, it was also found that there was no adequate media for two-way interaction between Polres Metro Bekasi and the public.

Communication Model In Company And Community Land Dispute Settlement In Pelawan District

Belli Nasution — 2024-03-15

There are many land conflicts in Indonesia, both in cities and in rural areas, between communities and companies. Expansion of oil palm plantation companies and industrial forest plantations (HTl) causes most of the land conflicts that occur. This is the result of decisions made by public officials granting concession licenses to companies. This permit is granted on land that is actually owned and cultivated by local residents. Because of this, the dissatisfied people complained about the problem to the responsible local government. Pelalawan District, most conflicts occur between communities and companies. There was a land conflict between the people of Kerumutan District, Pelalawan Regency, and PT. Subur Valley Sari. The adat leader believes that the community owns the land because they lived there when PT. Sari Lembah Subur was founded. People started living in this Kerumutan sub- district in 1960, but PT. Sari Lembah Subur was first established in 1988. PT. Sari Lembah Subur is now building oil palm trees on the conflicted land from shrubs. The local government, as the mediating party in this case, is still resolving the conflict in the Kerumutan sub-district. The research objectives are as follows: (1) to analyze and develop a communication model for land dispute conflicts between businesses and communities; and (2) developing a communication model for land dispute conflicts between businesses and communities. This study uses a descriptive qualitative approach to process field data collected through interviews and field observations. The results of the study show that several things that have caused conflict in the Pelalawan community are as follows: the land that has been cultivated by the community must be returned to the company because the land is included in the company's HGU; the company can also provide compensation for the land; or community land can be exchanged. However, only usufructuary rights can become property rights, so the community ends up demanding that the company sell their land. In this case, the government has made every effort to protect the community, but because the company has been inconsistent, the government has always been the intermediary. In this land conflict, initial communication models such as SMCR, Interaction Communication Model, and Linear Communication Model (Adler and Rodman) were used.

The Process of Branding and Promotion of the Geopark Bayah Dome Expansion Tourism Program In Increasing Community Participation ( Exploratory Study)

Dewi Sad Tanti — 2024-03-15

This research aims to find out how to the process of branding and promotion of the Bayah Dome Geopark Expansion Program in Increasing Community Participation . The type of research used is explorative research with a qualitative approach. Data analysis techniques using qualitative data analysis techniques.The Lebak Regency Government is currently developing a national tourism destination area based on local potential named Bayah Dome Geopark.The Bayah Dome Geopark Management Agency was created to support this sustainable regional development, with a paradigm shift from extraction to conservation, through 3 main pillars namely, Protection, Education and Research and Community Economic Development. There are 28 Geodiversity, 27 Biodiversity and 11 Culturediversity, The key of this simultaneous with increasing public awareness about the importance of preserving geological heritage. Geopark also introduces regional identity which will develop a sense of pride in the community for the existence of nature around it. Managers make collaborative steps with stakeholders, design programs, comparative studies, make limited discussions. For Promotion, socialization is carried out by creating logos, slogans, direct meeting activities with tourism village activists, non-governmental organizations, government, also using social media campaign. Managers are still continuing to open opportunities for collaboration, especially for the 60% of destinations that have not been managed.

The Culture of Swearing ‘Anjing’: An Ethnography Study of Indonesia Football Supporters

Faridhian Anshari — 2024-03-15

In the realm of sports, dogs have transitioned from being symbols and mascots to becoming objects of swearing by humans, reflecting spontaneous emotional expressions. Indonesian football supporters use the word 'Anjing' (meaning 'dog') to convey their emotions while watching live matches. This study aims to analyze the meaning and messages conveyed using 'Anjing' as a swearing object. Employing the theory of Ethnography of Communications, specifically Dell Hymes' 'speaking' analysis, this qualitative research observes supporter behavior during fifteen national and international football matches from June 2022 to June 2023. The findings suggest that swearing can become a cultural phenomenon as a degrading tool for others, characterized by human behavior and mindsets that are passed down to future generations. As a target of swearing, 'Anjing' holds a universal meaning, with both positive and negative connotations. The term "Anjing" used pejoratively, emerges from the knowledge and experiential background of the individual uttering it. This context arises from long- standing social perceptions within their milieu, wherein dogs are perceived as thieving creatures and possess undesirable qualities. Additionally, these perceptions are also notably influenced by religious considerations, particularly within the dominant Islamic framework in Indonesia, where there exists a prevailing belief that dogs are impure animals. Consequently, the recipient of the derogatory term is subjected to a degrading state, resulting in their perceived lack of worthiness to attain an equal standing among their fellow human beings.

Hermeneutics of Women Leadership in Discourse of the Indonesian Wayang Golek

Tuti Widiastuti — 2024-03-16

Puppets are not only entertainment but also reflect philosophical values. Arimbi Ngadeg Ratu, an Indonesian rod puppet, is full of wise advice, moral teachings, and philosophical phrases about politics and power. In the emphasis of gender and leadership, women occupy roles defined in their specific positions within the hierarchy and at the same time function within the constraints of their gender roles. This study uses the Gadamer hermeneutic for interpretation; the method is based on experience, history, and tradition from a cultural feminism perspective. Research findings show the role and position of women as mothers who nurture and educate their children to be good leaders. Women have complementary roles and positions in their families, but they must be able to be independent. Women also have the right to assemble, rehearse, lead an organization, and have the freedom to make their own choices. Women also have the same abilities as men to become political leaders and have equal opportunities to compete for power. Leadership roles for women are achieved by fighting in the realm of patriarchal norms.

Exploring Cultural-Based Ecotourism Destination Branding in the village of Ranu Pani

Alfi Fatin Nabilah — 2024-03-16

Cultural tourism has a very important role in displaying the unique heritage of an area that becomes a tourist destination. Apart from having tourism potential in terms of the beauty of its geomorphological landscape, Ranu Pani Village also has a wealth of authentic customs and culture that has been passed down from generation to generation, so it has the potential to become a tourist attraction. Pokdarwis, as one of the destination management organizations in Ranu Pani Village, has a very strategic role in developing the potential of Ranu Pani Village. This study aims to describe the destination branding efforts made by Pokdarwis to develop culture-based ecotourism in Ranu Pani Village. This research uses a descriptive method with a qualitative approach. Researchers made direct observations of the field to collect data by conducting interviews, observations, and documentation. The results of the study show that the destination branding efforts carried out by Pokdarwis Edelwais Ranu Pani are running effectively with the collaboration between local communities, the government, outsiders, and NGOs (Non-Government Organizations) who have contributed to developing culture-based ecotourism in Ranu Pani Village.

Analysis of Government Policy Framing in the Implementation of Pekanbaru City Flight Attendants at Pekanbaru.go.id and Cakaplah.com June 2023 Edition

Nurul Eka Oktalisa — 2024-03-14

Pekanbaru, the capital city of Riau Province, is facing problems due to rapid population and economic growth. The rapid number of vehicles causes a lack of parking space, traffic jams, and the practice of extortion by parking attendants, even though the government's role is very important in overcoming this problem. This study aims to find out how the news framing process is about Government policies in the application of parking attendants in the online media pekanbaru.go.id and online media cakaplah.com. The qualitative research method uses the Robert N. Entman framing analysis model with the stages of defining the problem, estimating the cause or source of the problem, making moral decisions, and emphasizing resolution. The results of the study found that government policy in implementing parking attendants (JUKIR) in Pekanbaru City which was analyzed in the online media pekanbaru.go.id and online media cakaplah.com have the same focus with the same source, namely the contents of the short message are the same, and emphasize the importance supervision, prosecution by the government against JUKIR violations. The two media framed the government's wise attitude in handling the JUKIR case, but the need for consistent coordination and review of JUKIR in Pekanbaru City.

Instagram Account Effectiveness @Pkujogjamedia In Fulfillment Of Needs Followers Information

Isnainiwidianti Isnainiwidianti — 2024-03-14

Instagram is one of the social media that is very popular with various levels of society because its use is considered easy. Instagram makes it easy for users to share information with other users. Instagram can also share the desired news according to the needs of the community through uploaded photos and videos. This ease of obtaining information is why internet users choose Instagram as the main media in helping to find information and is considered an effective media. This is also taken advantage of by several health service organizations that use social media, one of which is the hospital. One of the accounts that utilizes Instagram as a medium for disseminating information is the @pkujogjamedia Instagram account. The @pkujogjamedia Instagram account disseminates information about activities and services at PKU Muhammadiyah Yogyakarta Hospital. This study aims to analyze the effectiveness of the @pkujogjamedia Instagram account in fulfilling the information needs of its followers. This research uses quantitative methods, the sample used in this study was 100 people who are active followers who follow the @pkujogjamedia Instagram account. Researchers conducted a survey by distributing questionnaire links to followers of the @pkujogjamedia Instagram account via the direct messages feature. In this study, the results show that there is a significant influence between the Effectiveness of the @pkujogjamedia Instagram Account on Fulfilling Followers Information Needs. The results of the hypothesis on the Effectiveness variable using the T test obtained the tcount value (11.442) > ttable (1.984), then H0 is rejected and H1 is accepted. Based on these results, it can be concluded that the @pkujogjamedia Instagram account has reached a very effective category in fulfilling the information needs of followers.

Utilization of Social Capital in Organizational Communication of Rural Micro-Entrepreneurs to Enter the Digital Ecosystem

Retor Aquinaldo Wirabuanaputera Kaligis — 2024-03-14

The significant increase in the number of small and medium-sized enterprises (SMEs) “go digital” since the COVID-19 pandemic does not mean that they have fully entered the digital ecosystem from ordering, shipping, to payment. Those who are generally micro entrepreneurs rely more on instant messaging, social media, and cash payments. This study aims to analyse the utilization of social capital with a systems approach from organizational communication to overcome internal and external challenges and constraints of rural micro-entrepreneurs in entering the digital ecosystem. Rural micro-entrepreneurs of Komunitas Teras Ciapus in Tamansari District, Bogor Regency, West Java have social capital to help each other penetrate the market. This descriptive qualitative research used data collection techniques of focus group discussions with 63 people out of 102 community members and in-depth interviews with key informants. The results of this study show that the trust and bonding and bridging social capital built by this community are a strong foundation for adaptation to the digital ecosystem, but it is necessary to strengthen linking social capital and norms in the form of instilling modern organization culture and digital culture to carry out digital transformation.