Pelaksanaan Program Corporate Social Responsibility Humas PT. Chevron Pacific Indonesia dalam Penyaluran Bantuan Dharmasiswa di Provinsi Riau
DOI:
https://doi.org/10.55985/jcmo.v3i1.221Keywords:
Program Beasiswa, Bantuan Dharmasiswa, Hubungan MasyarakatAbstract
Program Tanggung Jawab Sosial Perusahaan di bidang pendidikan memainkan peran yang sangat penting bagi perusahaan, terutama perusahaan besar dan badan usaha milik negara di Indonesia. Salah satu inisiatif yang paling banyak diterapkan adalah program beasiswa, yang diyakini memberikan manfaat langsung dan berkontribusi dalam membangun generasi mendatang sambil mengembangkan potensi siswa, terutama di daerah yang memiliki perusahaan besar, seperti Provinsi Riau. Penelitian ini bertujuan untuk menganalisis implementasi program bantuan beasiswa Chevron Dharmasiswa di Riau melalui inisiatif CSR PT. Chevron Pacific Indonesia. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif, berfokus pada pengamatan, pengumpulan, dan interpretasi data terkait program bantuan beasiswa. Teknik pengumpulan data meliputi observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa implementasi program beasiswa ini disesuaikan setiap tahun sesuai dengan perkembangan akademik terbaru dan kebutuhan lokal. Tim Hubungan Masyarakat PT. Chevron Pacific Indonesia mengadakan pertemuan koordinasi rutin sebelum program dilaksanakan, menggunakan evaluasi tahun sebelumnya sebagai dasar untuk perbaikan. Proses seleksi beasiswa dilakukan oleh tim yang ditunjuk, bekerja sama dengan dinas pendidikan, sekolah-sekolah di Provinsi Riau, dan tim seleksi dari Politeknik Caltex Riau. Program ini memainkan peran penting dalam meningkatkan kualitas pendidikan dan berkontribusi positif terhadap pengembangan sumber daya manusia di Provinsi Riau.
References
Chae, B., & Park, E. H. (2018). Corporate Social Responsibility (CSR): A Survey of Topics and Trends Using Twitter Data and Topic Modeling. Sustainability, 10(7), 2231. https://doi.org/10.3390/su10072231
George, N. A., Aboobaker, N., & Edward, M. (2020). Corporate Social Responsibility and Organizational Commitment: Effects of CSR Attitude, Organizational Trust and Identification. Society and Business Review, 15(3), 255–272. https://doi.org/10.1108/sbr-04-2020-0057
Kim, D., Lee, J., & Kim, N. (2023). Engaging by Exporting: The Critical Factors of CEOs and Markets. Corporate Social Responsibility and Environmental Management, 30(4), 1953–1964. https://doi.org/10.1002/csr.2466
Kong, L., Sial, M. S., Ahmad, N., Sehleanu, M., Li, Z., Zia-ud-Din, M., & Bădulescu, D. (2021). CSR as a Potential Motivator to Shape Employees’ View Towards Nature for a Sustainable Workplace Environment. Sustainability, 13(3), 1499. https://doi.org/10.3390/su13031499
Kriyantono, R. (2018). Peran Manajerial Dan Teknisi Humas Lembaga Pemerintah Dan Swasta. Aristo, 6(1), 1. https://doi.org/10.24269/ars.v6i1.760
Mahevish, R., Khan, A., Mahmood, H. R., Qazi, S., Fakhoury, H., & Tamim, H. (2023). The Impact of Social Media on the Physical and Mental Well-Being of Medical Students During the COVID-19 Pandemic. Journal of Epidemiology and Global Health, 13(4), 902–910. https://doi.org/10.1007/s44197-023-00164-7
Neng, Y., Anisti, A., Hidayat, D., & Suhadi, M. (2019). Pendekatan Intercultural Communication Pada Public Relations PT Santos Dalam Membangun Komunikasi Empati. Profesi Humas, 4(1), 1. https://doi.org/10.24198/prh.v4i1.18626
Pérez, A., Salmones, M. del M. G. de los, & Liu, M. T. (2020). Information Specificity, Social Topic Awareness and Message Authenticity in CSR Communication. Journal of Communication Management, 24(1), 31–48. https://doi.org/10.1108/jcom-06-2019-0097
Susilawati, S., Arief, M., Priyadi, C., & Ridwan, W. (2022). Penguatan Peran Dan Fungsi Public Relation Dalam Era New Digital. Cyberpr, 2(1), 74–83. https://doi.org/10.32509/cyberpr.v2i1.2127
Wickert, C., Scherer, A. G., & Spence, L. J. (2016). Walking and Talking Corporate Social Responsibility: Implications of Firm Size and Organizational Cost. Journal of Management Studies, 53(7), 1169–1196. https://doi.org/10.1111/joms.12209
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 The Journal of Communication Management and Organization
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
JCMO provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Articles published in JCMO will be Open-Access articles distributed under the terms and conditions of the Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an https://creativecommons.org/licenses/by-sa/4.0/ that allows others to share — copy and redistribute the material in any medium or format; and adapt — remix, transform, and build upon the material for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in this journal.
The licensor cannot revoke these freedoms as long as you follow the license terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use; ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
