https://journal.rc-communication.com/index.php/JDMR <p><strong><img src="https://journal.rc-communication.com/public/site/images/admin/cover-about-jdmr-copy.jpg" alt="" width="1440" height="480" /></strong></p> <p><strong>JDMR: Journal of Discourse and Media Research </strong>is published by Riauan Consulting and Communication. <strong>JDMR</strong> definitive as journal for research-oriented in media discourse. <strong>JDMR</strong> share knowledge between those who study in media and professional those who practice it by publishing empirical research. Articles are closely linked to discourse theories, study of representation, knowledge and ideology, media framing, effect of media, and new media.</p> <p>All manuscripts submitted for publication to the <strong><em>JDMR</em> </strong>are initially reviewed by the Editor for appropriate content and style. If approved by the Editor, manuscripts are then reviewed by two anonymous reviewers in a double-blind review process. Reviewers are chosen by the Editor based on their expertise with a submitted manuscript’s topic, methodology, and research focus.</p> <p>We publish 2 times annually (June and December).</p> <p>Paper will be accepted in Indonesian and English language.</p> Riauan Consulting and Communication en-US Journal of Discourse and Media Research 2830-313X https://journal.rc-communication.com/index.php/JDMR/article/view/12 <p style="font-weight: 400;"><em>This study aims to analyze the racial discrimination shown in the film scene of “The Hate U Give”. The theory used is John Fiske's semiotics. The method used in this research is qualitative research with semiotic analysis approach. This study uses source triangulation techniques, data collection techniques using observation, documentation, and interviews. The results of this study indicate that this film wants to convey a message to the audience that justice should not be served regardless of Race. This film also shows how discrimination is carried out against the Black Race and illustrates the risk of victims of injustice causing mental disorders, stress, anxiety, and depression.</em></p> Muhammad Ridwan Cutra Aslinda Copyright (c) 2022 Journal of Discourse and Media Research https://creativecommons.org/licenses/by-nc-sa/4.0 2022-06-03 2022-06-03 1 01 1 12 https://journal.rc-communication.com/index.php/JDMR/article/view/13 <p style="font-weight: 400;">Tujuan penelitian ini adalah untuk mengetahui pesan bahaya candu rokok dan mengetahui makna semiotika John Fiske yang ada di dalam film dokumenter “DARURAT! Sekolah dikepung Iklan Rokok. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kualitatif yang didukung dengan teori semiotika John Fiske. Analisis Semiotika digunakan untuk menganalisis makna-makna yang terdapat dalam setiap <em>scene</em> yang menayangkan tentang bahaya Candu Rokok. Hasil penelitian menunjukkan bahwa terdapat indikasi ideologi kapitalisme yang mempengaruhi pelajar di bawah umur untuk mengkonsumsi rokok dan menganggap hal tersebut wajar di sekitar masyarakat. Hal tersebut merupakan dampak dari publikasi iklan-iklan rokok yang setiap hari bisa mereka temukan dengan mudah.</p> Dian Eka Wijaya Copyright (c) 2022 Journal of Discourse and Media Research https://creativecommons.org/licenses/by-nc-sa/4.0 2022-06-03 2022-06-03 1 01 13 27 https://journal.rc-communication.com/index.php/JDMR/article/view/14 <p style="font-weight: 400;"><em>This study aims to describe the concept of violence in the film "The Raid 2: Berandal" which displays many acts and graphic &nbsp;of violence. The theory used in this research is Roland Barthes' Semiotics. is a science or analytical method for studying signs, one of which is the semiotic theory of Roland Barthes which analyzes films with two stages of meaning, namely connotation and denotation. The research method used is a qualitative research with the type of semiotic research using the Roland Barthes model. The results showed that the forms of violence found included verbal violence, physical violence and characteristics of psychological violence. This form of violence is found in seven film scenes. The concept of violence has a meaning as a solution in solving problems, especially to gain power and fight over women.</em></p> Choiron Nasirin Dyah Pithaloka Copyright (c) 2022 Journal of Discourse and Media Research https://creativecommons.org/licenses/by-nc-sa/4.0 2022-06-03 2022-06-03 1 01 28 43 https://journal.rc-communication.com/index.php/JDMR/article/view/15 <p style="font-weight: 400;"><em>Semiotics is a science or method for studying signs. Advertisements contain signs that appear and produce the meaning of the message in the advertisement. The purpose of this study was to determine the markers and markers in the step version of A Mild cigarette advertisements. The method used in this research is to use a method with a qualitative approach. Data collection techniques in this research use documentation and literature studies, as well as references related to research. The results of the research on the meaning of the a mild version of the cigarette advertisement message were examined based on several scanned images in the advertisement describing the message for consumers. The meaning of the message from A Mild's advertisement is to create a recognizable product with the intention of attracting consumers' interest in the form of name, packaging, logo, price and the power of image visualization.</em></p> Ilmi Husna Eko Hero Copyright (c) 2022 Journal of Discourse and Media Research https://creativecommons.org/licenses/by-nc-sa/4.0 2022-06-03 2022-06-03 1 01 44 59 https://journal.rc-communication.com/index.php/JDMR/article/view/16 <p style="font-weight: 400;"><em>The construction of reality that is shown in the course is more or less rooted in the reality that actually happens in society. This study aims to analyze the representation of family dysfunction in the Boyhood film. The research method used is by using Roland Barthes semiotics, namely researching the meaning of denotation, connotation and myth. Researchers analyzed 7 scenes containing scenes about family dysfunction. The results show that the representation of family dysfunction in the Boyhood film is a picture of several families that often occur in the reality of today's life which shows how both parents and children do not play their roles well. Authoritarian parents make children very closed. Violence committed by a father against his wife or child is an act that violates the norm. Apart from all that, love and affection in a family is a bridge to repair this dysfunction.</em></p> Ludy Putra Anwar Copyright (c) 2022 Journal of Discourse and Media Research https://creativecommons.org/licenses/by-nc-sa/4.0 2022-06-03 2022-06-03 1 01 60 78