The Journal of Management Communication and Organization

Analisa Respon Masyarakat Dalam Pengimplementasian Scan Barcode Vaksin Covid-19 di Royal Plaza Surabaya

Fitria Widiyani Roosinda — Tue, 28 Jun 2022 00:00:00 +0700

The Covid-19 virus is a significant scourge today because everyone can be affected by this Covid-19 virus. All countries are battling this virus which has devastated the world economy. Everyone must work hard to prevent the spread of this virus. This virus is very detrimental to the people of Indonesia, and the most visible change is in the way people live in social relations. People are now very dependent on digital technology to establish social and economic relationships amid this pandemic called PSBB (large-scale social restrictions). It is not allowed to go to places that are crowded / with lots of people because it can be exposed to the covid-19 virus quickly. Therefore, many malls/shopping centres are closed because there are places where people gather. This makes me interested in raising the title of the research entitled "Analysis of the response of the Surabaya community in implementing the vaccine barcode scan for the requirements for entering the Surabaya mall (a case study of Royal Plaza Surabaya)".

Difusi Inovasi Pemasaran Green Smoothie Factory dalam Menarik Minat Beli Konsumen

Sherley Gucci Permata Sari, Ringgo Eldapi Yozani — Tue, 28 Jun 2022 00:00:00 +0700

This study discusses the diffusion of marketing communication innovations carried out by Green Smoothie Factory by using an educational strategy of plant based class sharing session programs, field trips, healthy living rooms, reviews from consumers and influencers and social media content applied to electronic word of mouth communication. e-WOM), personal selling, and social media marketing. The purpose of this study was to determine the diffusion of Green Smoothie Factory's marketing innovations by using educational strategies in attracting buying interest and educating consumers about healthy food. This study uses the theory of diffusion of innovation from Everret Rogers. The method used is descriptive qualitative. The results of this study indicate that marketing communication with educational strategies carried out by Green Smoothie Factory as a form of diffusion of marketing innovation through electronic word of mouth (e-WOM) communication, personal selling, and social media marketing is able to attract consumer buying interest in Pekanbaru City.

Komunikasi Organisasi Dalam Meningkatkan Kinerja Pegawai Pada Kantor Camat Kecamatan Seberida Indragiri Hulu

Yeni Wahyuni, Dyah Pithaloka — Tue, 28 Jun 2022 00:00:00 +0700

This research is titled organizational communication in improving employee performance at the Seberida Sub-District Head Office in Indragiri Hulu Regency. The research aims to determine organizational communication in improving employee performance at the Seberida Sub-District Head Office in Indragiri Hulu Regency. At the same time, the theoretical model used is the theory of communication in government. The analysis of this study is to use a qualitative descriptive method with the techniques used are observation, interviews, and documentation. Data reduction, data display, and conclusion/verification are data analysis techniques. The results of the research on organizational communication in improving employee performance at the sub-district sub-district office in Indragiri Hulu district were categorized as "Fairly Good". Namely, there are still some obstacles such as 1). lack of understanding of employees, causing confusion and implementation of work, and there are still employees who do not know the primary tasks of what functions to do. 2) lack of superiors and subordinates in communication, there is a performance of employees who are lacking in discipline, delaying workers, not on time in completing work, and superiors do not care about their subordinates. 3) Many employees still arrive late when they enter service at the Seberida Sub-District Head Office in Indragiri Hulu Regency.

Komunikasi Interpersonal Dalam Pembinaan Keterampilan Warga Binaan Kelas 2A Dewasa Kota Pekanbaru

Sinta Karmelia, Muhd Ar. Imam Riauan — Tue, 28 Jun 2022 00:00:00 +0700

The purpose of this study is to analyze interpersonal communication between the Work Activities Section in fostering the skills of the inmates of Class 2A Adults in Pekanbaru City and the supporting and inhibiting factors. The research method used is qualitative. Data collection techniques are observation, interviews and documentation. It was concluded that the communication carried out by the Work Activities Section to the inmates in the coaching process used verbal communication more often than nonverbal ones. Meanwhile, the communication shown by the inmates is more of nonverbal communication. The use of verbal messages by the coaches is not fully able to make the inmates provide information about themselves by telling them directly. The inhibiting factor of the coaching itself stands the limited number of coaches and the hours of supervision that are not up to 24 hours. In addition, the limited facilities and infrastructure available by the prison for coaching. The combination of the prison environment for the inmates and the coaching practice room makes the coaching less effective in the prison.

Komunikasi Pemasaran Batu Bata Di Rt/Rw 02/07 Kelurahan Tuah Negeri Kecamatan Tenayan Raya

Sesra Apriyanti, Muhd Ar. Imam Riauan — Tue, 28 Jun 2022 00:00:00 +0700

This study is entitled "Brick Marketing Communication in RT/RW 02/07 Kelurahan Tuah Negeri, Tenayan Raya District." This study aims to determine how to market bricks and the driving and inhibiting factors for selling bricks. Sale. The method used in this research is a qualitative method with a descriptive approach. The subjects in this study were brick entrepreneurs in RT/RW 02/07 Tuah Negeri Village, Tenayan Raya District. In this study, five brick entrepreneurs became informants. The results of this study indicate that there are two findings, the first is direct marketing, and the second is indirect marketing through social media advertising. In marketing activities, there are driving factors, namely advertising communication, price-quality, economy and development, and inhibiting factors, namely economy, road access and technology.