Disonansi Kognitif Elite Politik dan Pejabat Publik Dalam Menghadapi Fenomena Kelangkaan Minyak Goreng

Abstract

The issue of scarcity of cooking oil has enlivened the world of social media through various hashtags that have emerged and become trending topics. This public issue is getting heated because the comments from political elites and public officials when responding to the scarcity of migraines are perceived by netizens as insensitive, unsympathetic, non-empathetic, illogical, blunders, and inconsistent. The responses of netizens and community leaders to the statements of the political elite and public officials also varied, ranging from critical, sarcastic, humorous comments to swearing comments. This qualitative study attempts to analyze the issue of cooking oil scarcity referring to cognitive dissonance theory, interpretive analysis method, with media texts as the main data. The results of the study show: the inconsistent attitude of the political elite and public officials is triggered by motivation, belief, and dissonance, namely excessive worry over the swift public criticism of the government's economic policy management which is considered to have failed to maintain stability in the prices of basic necessities which continue to skyrocket.