Critical Discourse Analysis of Ridwan Kamil's Instagram Content in Responding to Society Complaints Regarding Illegal Fees at SMPN 2 Pangandaran

Abstract

   

The purpose of the research is to analyze Instagram content of the Governor of West Java regarding SMPN 2 Pangandaran teachers who were extorted. The development of social media in the government realm has no longer a place for public complaints made by writing a letter and submitting to the government office. Vice versa, government actions in response to complaints and aspirations are sometimes conveyed through social media. This can be seen after the illegal fees case that happened to SMPN 2 Pangandaran’s teacher and immediately received a response from Ridwan Kamil, who initially via social media Instagram then created content together with the teacher. The researcher associates this with Timothy Coombs' Situational Crisis Communication Theory (SCCT) theory which filters existing content categorizations so that they can become material for analysis. SCCT was developed as a guide for choosing an effective crisis response to protect reputation. The research method used is the Norman Fairclough critical discourse analysis approach with three dimensional stages namely microstructural, mesostructure, and macrostructural. The results of the microstructural stage of research are based on the captions uploaded by Ridwan Kamil regarding the case of illegal harvesting in Pangandaran, at the mesostructural stage the researcher analyzes the contents of the visual content and for the macrostructural based on interviews with expert informants.