Analisis Konten Opini Publik Tentang Film Khanzab di Akun Autobase Twitter @moviemenfes (Periode April – Mei 2023)

Abstract

 

The increasingly massive development of the times makes it easy for individuals to interact, communicate, and discuss with each other. One of the impacts of the times is the use of social media Twitter. With the variety of features offered by Twitter, various auto base Twitter accounts appear. Auto base Twitter is a means to discuss and share opinions on Twitter with anonymous message senders. One of the Twitter bases that are quite active for sharing information and communication about the film industry is @moviemenfes. This study aims to find out how the @moviemenfes base account is used as a promotional tool for sharing information and forming public opinion regarding the film of Khanzab. This study uses a qualitative method. Researchers use the content analysis method with a descriptive approach. The primary data in this study are comments and tweets from the Twitter account @moviemenfes. Secondary data in this study is related to literature. Data collection techniques use observation and document analysis from the @moviemenfes account. The findings show that the content of the tweets found in the @moviemenfes auto base related to the khanzab film shows the theme of the tweets related to the khanzab film included in the promotion, review, and information sharing categories.