Use of Twitter Account Autobase @JPFBASE as A Communication Media For Japanese Pop-Culture Viewers in Pekanbaru

Abstract

   

Existence of various Japanese pop-cultures which is the characteristics of Japan, have developed throughout the world. The @JPFBASE auto base account is a media devoted to its enthusiast to share opinions, information, and discuss matters related to Japanese pop- culture. This research was conducted to perceive how a fan of Japanese pop-culture utilize the auto base feature on Twitter as a communication tools. This study was conducted by using a descriptive qualitative approach through in-depth interviews, observation, and documentation. Moreover, snowball sampling method were used to determine the outcome from five chosen followers of the base. The result of this study indicates Japanese pop-culture enthusiasts use the @JPFBASE account as a tool of information, establishing relationships, educational tool, and an entertainment facility. The research revealed the supporting and inhibiting factors played a major role for the utilization of the base. The @JPFBASE is a generally-open account for its followers to openly discuss the related Japanese content. In contrast, the followers that has not been followed by the @JPFBASE are unable to send the menfess. Due to a massive followers, several menfess are often unreachable.