Komunikasi Pemasaran Batu Bata Di Rt/Rw 02/07 Kelurahan Tuah Negeri Kecamatan Tenayan Raya

Abstract

This study is entitled "Brick Marketing Communication in RT/RW 02/07 Kelurahan Tuah Negeri, Tenayan Raya District." This study aims to determine how to market bricks and the driving and inhibiting factors for selling bricks. Sale. The method used in this research is a qualitative method with a descriptive approach. The subjects in this study were brick entrepreneurs in RT/RW 02/07 Tuah Negeri Village, Tenayan Raya District. In this study, five brick entrepreneurs became informants. The results of this study indicate that there are two findings, the first is direct marketing, and the second is indirect marketing through social media advertising. In marketing activities, there are driving factors, namely advertising communication, price-quality, economy and development, and inhibiting factors, namely economy, road access and technology.