Manajemen Corporate Social Responsibility GraPari Kota Pekanbaru Dalam Meningkatkan Kepercayaan Masyarakat
Keywords:
Corporate Social Responsibility, Customer TrustAbstract
Corporate Social Responsibility (CSR) is one of the corporate responsibility programs towards stakeholders and the environment in all aspects of the company's operations. This study aims to determine the activities of the GraPari Smart Officer CSR program in increasing public trust. The method used in this research is a qualitative research method with a descriptive approach. Informants in this study are employees at GraPari Telkomsel Pekanbaru City. The results showed that to increase public trust, social mapping was carried out by involving the community, carrying out programs according to the plan, collaborating with foundations engaged in the same field and deploying assistants in the field and building the company's image.
References
Abdillah, R., & Sukri, A. (2022). Manajemen Strategi Komunikasi Pemasaran Waroeng Baper Pekanbaru. Journal of Communication Management and Organization, 1(01), 14–25. Retrieved from https://journal.rc-communication.com/index.php/JCMO/article/view/8.
Ardianto,Elvinaro. 2011. Handbook of Public Relations. Simbiosa Rekatama Media : Bandung
Arikunto,Suharsimi,2000. Prosedur Penelitian.Renika Cipta : Jakarta Bungin, Burhan. 2015. Analisis Data Penelitian Kualitatif. PT Raja Grafindo Persada : Jakarta
Ahda, M. H., & Rozi, F. (2022). Strategi Komunikasi Dinas Pariwisata dan Kebudayaan Kabupaten Kampar dalam Pengembangan Objek Wisata Ompang Sungai Sonsang . Journal of Communication and Society, 1(01), 14–25. Retrieved from http://journal.sinergiinstitute.com/index.php/JOCS/article/view/8
Cangara, Hafied. 2010. Pengantar Ilmu Komunikasi. Raja Grafindo Persada : Jakarta
Djanaid, Djanalis. 2011. Public Relations : Teori Dan Praktek. Pustaka Setia : Bandung
Ghozali, Imam dan Anis Chariri. 2017. Teori Akuntansi. Badan Penerbit Universitas Diponegoro: Semarang
Doni, D., Yogia, M. A., Wedayanti, M. D., & Purwati, A. A. (2021, February). The Effect of Leadership and Incentives on Employee Performance of Market Retribution. In 2nd International Conference on Social Sciences Education (ICSSE 2020) (pp. 167-171). Atlantis Press.
Hadi.2011. Corporate Social Responsibility. Graha Ilmu : Semarang
Ishak Asward, Budi Setio. 2011. Public Relations dan Corporate Social
Lestari, S. S., & Siska, S. (2022). Pengaruh Komunikasi Kesehatan Reisa Broto Asmoro dalam Meningkatkan Kesadaran Mematuhi Protokol Kesehatan. Journal of Communication and Society, 1(01), 44–57. Retrieved from http://journal.sinergiinstitute.com/index.php/JOCS/article/view/16
Mayasari, F. (2022). Etnografi Virtual Fenomena Cancel Culture dan Partisipasi Pengguna Media terhadap Tokoh Publik di Media Sosial. Journal of Communication and Society, 1(01), 26–43. Retrieved from http://journal.sinergiinstitute.com/index.php/JOCS/article/view/15
Jefkins, Frank. 2013.Public Relations. Erlangga : Jakarta
Kasali, Rhenald. 2013. Manajemen Public Relations, Konsep dan Aplikasinya Di Indonesia. Grafiti : Jakarta
Muhammad, Armi. 2011. Komunikasi Organisasi. Bumi Aksara : Jakarta Moleong j. Lexy. 2014. Metode Penelitian kualitatif. Edisi Revisi. Remaja Rosdakarya : Bandung
Mulyana, Deddy. 2013. Ilmu Komunikasi Suatu Pengantar. Rosda : Jakarta
Mustaqimah, N., & Rahmah, A. H. (2022). Peran Digital Influencer dalam Memberikan Edukasi Pemilihan Produk Kecantikan pada Akun Instagram @dr.richard_lee. Journal of Communication and Society, 1(01), 1–13. Retrieved from http://journal.sinergiinstitute.com/index.php/JOCS/article/view/10
Nurjaman Kadar, Umam Khaerul. 2012. Komunikasi dan Public Relations. Pustaka Setia : Bandung
Rahman. 2011. Panduan Lengkap Perencanaan CSR. Penebar Swadaya : Jakarta
Ruslan, Rosady. 2015. Manajemen Public Relations dan Media Komunikasi. PT Raja Grafindo Persada : Jakarta
Things Media On@ bertanyarl Account). Jurnal Komunikasi, 14(1), 192-203.
Solihin, Ismail. 2012. From Charity to Sustainability.Salemba Empat : Jakarta.
Sujatmiko, A., & Setiawan, H. (2022). Efek Kualitas Pelayanan Terhadap Citra Gojek Pada Mahasiswa Universitas Islam Riau. Journal of Communication Management and Organization, 1(01), 40–51. Retrieved from https://journal.rc-communication.com/index.php/JCMO/article/view/10.
Susanto, S. Astrid. 2017. Komunikasi Dalam Teori dan Praktek. Bina Cipta : Bandung.
Suyanto, Bagong. 2011. Metode Penelitian Sosial : Sebagai Alternatif Pendekatan. Kencana Prenada Media Group : Jakarta.
Triono, A. W., & Pithaloka, D. (2022). Pelaksanaan Program Communication and Relation Pertamina Refinery Unit II Dumai. Journal of Communication Management and Organization, 1(01), 52–61. Retrieved from https://journal.rc-communication.com/index.php/JCMO/article/view/11.
Untung, Hendrik Budi. 2014. Corporate Social Responsibility. Sinar Grafika : Jakarta
Wahyudi dan Azheri. 2014. Corporate Social Responsibility: Prinsip, Pengaturan dan Implementasi. Setara Press : Malang
Wati, E. W. M., & Fitri, A. (2022). Efek Celebrity Endorser Terhadap Minat Beli Iklan Luwak White Koffie . Journal of Communication Management and Organization, 1(01), 26–39. Retrieved from https://journal.rc-communication.com/index.php/JCMO/article/view/9.
Wibisono, Yusuf. 2017. Membedah Konsep & Aplikasi CSR. Fascho Publising : Gresik
Zainal, Z. (2018). Intergovernmental Relations Dalam Pemberian Konsesi Hutan Tanaman Industri Di Provinsi Riau. Jurnal Tapis: Jurnal Teropong Aspirasi Politik Islam, 14(2), 92-114.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Journal of Communication Management and Organization
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
JCMO provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Articles published in JCMO will be Open-Access articles distributed under the terms and conditions of the Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an https://creativecommons.org/licenses/by-sa/4.0/ that allows others to share — copy and redistribute the material in any medium or format; and adapt — remix, transform, and build upon the material for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in this journal.
The licensor cannot revoke these freedoms as long as you follow the license terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use; ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.