Pelaksanaan Program Communication and Relation Pertamina Refinery Unit II Dumai
DOI:
https://doi.org/10.55985/jcmo.v1i1.11Keywords:
Communication Strategy, Communication and RelationAbstract
Abstract
This study aims to determine the Communication Strategy of the Pertamina Refinery Unit II Dumai Communication and Relations Program. The selection of informants used a purposive technique that was deemed competent to explain the research objectives. Analysis of the data used in this study is a qualitative analysis in the form of verbal reports naturally. The results of the study show that the communication strategy carried out by PT. Pertamina RU II Dumai in the communication relation program activity begins with getting to know the audience, compiling messages, determining information delivery methods, selecting appropriate and effective media and determining communicators who have credibility and attractiveness in the message delivery process. Communication barriers that occur in the form of internal barriers in the form of changes in position, human resources and abilities that are not uniform.
References
Abdillah, R., & Sukri, A. (2022). Manajemen Strategi Komunikasi Pemasaran Waroeng Baper Pekanbaru. Journal of Communication Management and Organization, 1(01), 14–25. Retrieved from https://journal.rc-communication.com/index.php/JCMO/article/view/8.
Agus, Hermawan. 2012. Komunikasi Pemasaran. Jakarta: Erlangga. Ali Hasan.
Barkah Hadamean Harahap, 2019. Strategi Komunikasi Dalam Program Corporate Social Responsibility. Fakultas Dakwah dan Ilmu Komunikasi IAIN Padangsidimpuan
Binoto Nadapdap. 2012. Hukum Perseroan Terbatas. Jakarta: Permata Aksara Bungin, Burhan. 2007. Metode Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik Serta Ilmu-Ilmu Sosial lainnya. Jakarta: Kencana
Cahya S, Inung. 2014. Menulis Berita di Media Massa. Klaten: Citra Aji Parama
Effendi, Onong Uchjana. 2017. Ilmu, Teori dan Filsafat Komunikasi. Bandung: PT. Citra Aditya Bakti
Fajar, Marhaeni. 2009. Ilmu Komunikasi Teori & Praktik. Jakarta: Graha Ilmu Gunawan. Adisaputro, 2010. Manajemen Pemasaran (Analisis Untuk
Perancangan. Strategi Pemasaran). Yogyakarta: UPP STIM YKPN. Ilona V. Oisina. 2016. Komunikasi Organisasi dalam Perspektif Objektif dan Perspektif Subjektif. Yogjakarta : Ekuilibria.
Iriantara Y. 2014. Community Relations, Konsep Dan Aplikasinya. Bandung:
Simbiosa, Rekatama Media
Kartini, Dwi. 2009. Corporate Social Responsibility. Transformasi Konsep Sustainability Management dan Implementasi di Indonesia. Bandung: Refika Aditama.
Kriyantono, Rachmat. 2010. Teknik Praktis Riset Komunikasi. Jakarta: Kencana
Liliweri, Alo. 2011. Komunikasi: Serba Ada Serba Makna. Jakarta: Kencana
Mintzberg, H. 2007. Inside Our Strange World Of Organizations. New York and London: Free Press/Collier Macmillan.
Muhtar, Sitti Murniati, 2013. Strategi Komunikasi Dalam Pelaksanaan Program Corporate Social Responsibility (CSR) oleh Humas PT. Semen Tonasa Terhadap Komunitas Lokal Di Kabupaten Pangkajene Dan Kepulauan Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Hasanudin.
Rahmadika, H., & Riauan, M. A. I. (2022). Manajemen Corporate Social Responsibility GraPari Kota Pekanbaru Dalam Meningkatkan Kepercayaan Masyarakat. Journal of Communication Management and Organization, 1(01), 1–13. Retrieved from https://journal.rc-communication.com/index.php/JCMO/article/view/7.
Riswandi, 2009. Ilmu komunikasi. Jakarta : Graha Ilmu
Sujatmiko, A., & Setiawan, H. (2022). Efek Kualitas Pelayanan Terhadap Citra Gojek Pada Mahasiswa Universitas Islam Riau. Journal of Communication Management and Organization, 1(01), 40–51. Retrieved from https://journal.rc-communication.com/index.php/JCMO/article/view/10.
Sukandarrumidi. 2004. Metodologi Penelitian: Petunjuk Praktis untuk. Peneliti Pemula. Yogyakarta: Gajah Mada University Press
Susanto, A. G. 2009. Strategi Organisasi. Yogyakarta: Amara Book.
Triono, A. W., & Pithaloka, D. (2022). Pelaksanaan Program Communication and Relation Pertamina Refinery Unit II Dumai. Journal of Communication Management and Organization, 1(01), 52–61. Retrieved from https://journal.rc-communication.com/index.php/JCMO/article/view/11.
Wati, E. W. M., & Fitri, A. (2022). Efek Celebrity Endorser Terhadap Minat Beli Iklan Luwak White Koffie . Journal of Communication Management and Organization, 1(01), 26–39. Retrieved from https://journal.rc-communication.com/index.php/JCMO/article/view/9.
Zurya Hikmah Zakaria, 2013. Strategi Komunikasi Program Corporate Social Responsibility PT. Pertamina (Persero) Terminal BBM Kendari Dalam Meningkatkan Citra Perusahaan. Jurusan Ilmu Komunikasi, FISIP, Universitas Halu Oleo.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Journal of Communication Management and Organization
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
JCMO provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Articles published in JCMO will be Open-Access articles distributed under the terms and conditions of the Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an https://creativecommons.org/licenses/by-sa/4.0/ that allows others to share — copy and redistribute the material in any medium or format; and adapt — remix, transform, and build upon the material for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in this journal.
The licensor cannot revoke these freedoms as long as you follow the license terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use; ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
